TToma

Toma says it has automated more than 1 million customer calls for car dealerships since launching in 2024. The San Francisco startup, a Y Combinator company backed by Andreessen Horowitz, sells AI voice agents that answer service, parts and sales lines, book appointments on the call and hand off to staff when needed. More than 100 US dealerships were using it by mid-2025.

How It Works

Each dealership gets an agent trained on its own data and workflows, with a voice tuned to sound like one of its better employees. On service calls the agent can pull vehicle details from the VIN and walk a customer through recommended maintenance for the mileage before booking a slot. It also takes parts and sales questions, recall inquiries and outbound lead follow-up, and it can send a text if a caller hangs up or the line drops.

Escalation follows rules the dealer sets. When a transfer to a person goes unanswered, a feature called Transfer Clawback calls the customer back with alternatives. Staff work handled and pending calls from an Inbox that combines calls, voicemails, texts and follow-ups, with a dashboard that separates AI-handled calls from those needing attention. In March 2026 the company added Toma IQ, which lets agents learn from real calls while requiring a manager to approve policy changes.

Pricing

Toma does not publish prices. It charges a subscription that rises as dealers turn on more modules, and the price also depends on call volume and the number of locations. One dealership group reportedly replaced a $180,000-a-year business development team with Toma for about $3,500 a month, though that is a single example rather than a rate card.

What to Watch Out For

Toma advertises native dealer management system integrations but does not name them publicly, so dealers should confirm support for their DMS and scheduling tools before signing. Public reviews on major software review sites were scarce as of September 2026, which leaves buyers relying on references. SOC 2 Type II compliance is reported by a third party and is worth confirming in a security review. Call volume and resolution claims come from the company.

Recent News

In June 2025 Toma raised a $17 million Series A led by Andreessen Horowitz, with Y Combinator, Scale Angels Fund and Car Dealership Guy founder Yossi Levi also investing. At the time the agents were working at more than 100 dealerships across the US.