Keepme Agent

In its first month with Keepme’s AI sales agent, Club4 Fitness booked more than 270 tours after hours across its 44 locations, according to Athletech News, with a 36% conversion rate during hours when no staff were on. Keepme Agent answers gym inquiries by web chat, text, WhatsApp, social messaging and phone, then books tours and trials straight into the club calendar. It is best for multi-site gyms and health clubs that get more leads than their sales teams can answer quickly, especially at night.

Price transparency is the main thing to plan for: Keepme sells by quote only, under usage-based tiers described in its software directory listing, so the cost becomes clear after a sales call. The UK-based company, founded and run by Ian Mullane, says more than 450 clubs use its software. This review is based on Keepme’s product pages, published customer stories and trade press coverage as of October 2026; we have not tested it hands-on.

Customer Story Figures From a Small Fitness Vendor

Keepme is a small private company, so most hard numbers come from customer stories. These were checked on Keepme’s site and in fitness trade press.

The two customer stories are the most useful rows. Club4’s numbers describe a large chain in its first month, with a named executive on the record, and the 36% unstaffed-hours conversion speaks directly to the problem Keepme sells against: leads arriving when nobody is at the desk. Fitness First Singapore’s results cover the whole funnel, from booking to attendance to sale, which is rarer than a single headline figure.

Keep the context in mind. Both stories are published by Keepme or describe its customers, they compare against each club’s own previous process, and Fitness First’s managing director said the gains came without other major changes, which is a claim rather than a controlled test. The 2020 funding round is modest, so Keepme is a specialist rather than a heavily funded platform.

Sitting Between Lead Sources and the Club CRM

Keepme Agent sits between a club’s lead sources and its CRM. It picks up new inquiries, talks to the prospect, books an appointment and writes the result back, with staff watching a dashboard rather than answering every message.

The Lead Flow

1. Capture. Leads arrive through the website, web chat, email, SMS, WhatsApp, Facebook and Instagram Messenger, or phone calls, including voice on the club website.
2. Respond. The agent replies around the clock in the prospect’s language and can call back website form inquiries within minutes. Keepme says it can handle up to 1,000 calls an hour.
3. Qualify and answer. It answers membership questions and works out what the prospect wants, using knowledge the club uploads as text, CSV, PDF or spreadsheet files.
4. Book. It matches preferred times to club availability, books a tour or free trial into the calendar and sends a confirmation email.
5. Follow up. It sends reminders, reschedules when plans change and nurtures leads who are not ready, aimed at cutting no-shows.
6. Log. Every conversation updates the CRM in real time, and a dashboard tracks calls, bookings, sales closed and staff time saved.

Timing is the reason this matters. Keepme’s research, cited by Athletech News, puts up to 52% of gym searches after hours, with demand peaking between midnight and 5 a.m. A prospect who fills in a form at 1 a.m. and hears nothing until mid-morning may have moved on to another club; the agent replies in that window and puts a tour in the calendar before staff arrive.

Named Agents

Keepme’s customer stories name its agents. Fitness First Singapore used Keepme Antares, and Club4 Fitness used an agent called Nova. Both handle the same job of turning inquiries into booked visits.

API Links to HubSpot, Salesforce and Gymsales

Setup runs through Keepme’s team rather than a self-serve sign-up. Keepme says its agents connect to existing systems with API links, naming HubSpot, Salesforce and Gymsales, plus fitness-specific and in-house CRMs, and its directory listing adds ABC Glofox, Exerp, GymMaster and Google Analytics 360. Clubs load membership options, prices and policies so the agent answers accurately, then set which conversations go to staff.

Tours, Closing and Billing Disputes Stay With Sales Staff

The agent books the visit; your sales team still runs the tour and closes the membership. Staff should handle cancellations, billing disputes, complaints and medical questions, and managers should review early conversations to check tone and accuracy. Club4’s COO said the agent frees her operations and club managers to actually manage.

Tiered Contracts That Include Every Keepme Agent

Keepme does not publish prices. Its software directory listing describes usage-based, tiered packages sold under one contract, with every Keepme agent included and the option to move up a tier as a club grows.

What the Agent Must Book to Cover Its Cost

Without published prices, the useful math is what the agent has to produce to pay for itself. The inputs below are examples to replace with your own numbers, not Keepme figures.

A single club. Suppose the agent adds 30 tours a month that staff would have missed, one in three joins, and dues average $50 a month. That is 10 new members and $500 a month in added dues, which sets a ceiling on what the agent can cost per club before it stops paying back in the first month.

A chain like Club4. Club4’s 270-plus after-hours tours across 44 locations work out to about six extra tours per club in a month. Multiply six by your own tour-to-join rate and average dues to see the monthly value per site, then compare it with Keepme’s quote per club.

A Fitness First-style lift. If a club books 50 tours a month from leads, a 185% increase would mean about 142 tours. Few clubs should budget on that result, but it shows why operators with heavy lead volume see the most upside.

Variable costs. Usage-based tiers mean costs can rise with lead and call volume. Budget staff time for setup and knowledge loading, CRM integration work for in-house systems, and any SMS or calling compliance steps in your market.

Keepme Agent Compared With Mindbody AI Concierge, HighLevel AI Employee and Goodcall

Gyms can buy a fitness-specific sales agent, use the AI built into their booking system, or add a general AI receptionist.

Keepme is the only one here built around gym sales, from first reply to booked tour, and the only one with published multi-site gym results. Mindbody AI Concierge is the cheaper path for a studio already on Mindbody Ultimate. HighLevel and Goodcall have published prices and trials, which makes them easier to test, but they are general tools that need more setup to reflect a club’s offers. See more on our AI agents for fitness page.

Multi-Site Chains Losing Leads Overnight

• Multi-site gym chains: Club4’s 44 locations and Fitness First Singapore’s 16 clubs show the agent at chain scale.
• Clubs losing leads overnight: Keepme’s research puts up to 52% of gym searches after hours, and the agent books tours while staff are off.
• Operators with high call volume: inbound and outbound voice with capacity for up to 1,000 calls an hour; compare with our voice AI agents page.
• International brands: the agent engages leads in their local language, and Keepme serves clubs in several countries.
• Clubs on HubSpot, Salesforce or gym CRMs: API links log every conversation back to the CRM you already use; see our sales agents page for other options.

Single Studios and Mindbody Ultimate Clubs

• Single studios wanting a price list: HighLevel or Goodcall publish prices and offer 14-day trials.
• Mindbody Ultimate customers with simple needs: AI Concierge is already included in that plan.
• Clubs that only need class booking by chat: a booking-system chatbot is simpler than a full sales agent.
• Enterprises with formal security reviews: Keepme’s public statement covers secure model hosting and no third-party data sharing, so plan time for a vendor security questionnaire.

Usage Tiers, Reporting and Handoff Rules

• Quote-only pricing: usage-based tiers can climb with volume, so get the per-club and per-usage terms in writing.
• Vendor-published results: the Club4 and Fitness First figures are real customer stories but not independent studies.
• Reporting: Capterra reviewers praise quick lead follow-up and support and would like simpler reporting, which they say has many steps and options.
• Permissions and customization: reviewers would like easier permission management and more customization options, and one reported waiting months for a retention add-on that did not meet expectations.
• Calling and texting rules: outbound calls and texts to leads may fall under consent laws in your market, so set rules before switching on outbound voice.
• Handoffs: decide which topics, such as cancellations and complaints, must go straight to staff.

Club4 Fitness Reports First-Month Nova Results

On July 30, 2026, Athletech News reported Club4 Fitness results from its first month with Keepme’s Nova agent: more than 270 after-hours tours across 44 locations and a 36% conversion rate during unstaffed hours. COO Stephanie Strachan said it frees her operations and club managers to manage.

On March 14, 2025, Keepme released a practical guide to implementing AI sales agents for fitness operators, with CEO Ian Mullane arguing that AI is already changing member acquisition.

Worth a Demo for Multi-Site Gyms Short on Staff

For multi-site gyms with more leads than staff can answer, it is worth a demo. Keepme Agent scores 8.0/10 on our scale. Its autonomy is high, since it replies, calls, books, reminds and reschedules on its own across voice and messaging, and its published customer results are specific: 270-plus after-hours tours for Club4 and a 185% rise in lead-to-tour bookings for Fitness First Singapore. Capterra reviewers rate it 4.5 from 13 reviews.

Published pricing, a self-serve setup option and fuller security documentation would lift the score. Ask for a pilot at a few clubs, measure tours booked and tour-to-join rates against the previous quarter, and get usage tiers in writing before rolling out. Smaller studios on Mindbody should check AI Concierge first, and you can compare more tools on our AI agents for fitness page.

Gym Software, Antares and Nova, and Keepme Pricing

How Much Does Keepme Cost for a Gym?

Keepme does not publish prices. Its directory listing describes usage-based, tiered packages under a single contract with every agent included, so each club or chain gets a quote after a sales call.

Which Gym Software Does Keepme Integrate With?

Keepme says its agents connect by API to HubSpot, Salesforce, Gymsales and fitness-specific or in-house CRMs, logging every interaction back. Its directory listing also names ABC Glofox, Exerp, GymMaster and Google Analytics 360.

What Are Keepme Antares and Nova?

They are names of Keepme’s AI sales agents used in its customer stories. Fitness First Singapore used Antares and reported 185% more lead-to-tour bookings, and Club4 Fitness used Nova to book more than 270 tours after hours in a month.

Is Keepme or Mindbody AI Concierge Better for a Gym Chain?

For a multi-site chain focused on converting leads, Keepme, because it is built for gym sales with voice, messaging and published chain-level results. Mindbody AI Concierge suits single-location studios already on Mindbody Ultimate, where it is included at no extra cost.

Can Keepme Agent Make Outbound Calls to Gym Leads?

Yes. Keepme lists inbound and outbound voice calls and says the agent can call back website form inquiries within minutes, with capacity for up to 1,000 calls an hour. Check consent rules for outbound calling in your market first.