DDuda

Duda is a hosted website platform built for agencies and SaaS companies that sell sites to small businesses. It now pairs its editor with AI: Copilot and AI assistants draft copy and SEO fields, the AI Widget Builder makes custom elements, and an MCP server lets Claude, Cursor or OpenAI agents create sites, publish posts and manage clients. Duda reports more than one million active websites and over 22,000 customers.

Self-serve plans start at $19 a month billed annually, and MCP access begins on the Agency plan at $52 a month. The main limit is that the full REST API sits on the Custom plan. Duda scores 8.8/10 on our scale, led by clear pricing and quick setup.

Duda by the Numbers

Duda has been selling to agencies for years, and its AI tools sit on top of a large installed base. These figures come from Duda and from coverage of the company.

The install base is the main point. A platform with a million live sites and thousands of agency customers has templates, client tooling and billing that newer AI builders are still building. Duda added AI on top of that base, while many AI-first builders are still adding agency features.

The MCP rate limit and the deletion block show how Duda thinks about agents. Ten calls a second is enough for an agent to onboard a client or update a few hundred collection rows, and blocking deletion removes the most damaging mistake an agent could make.

Duda’s Path From Template to Published Client Site

Duda organizes work around clients and projects. An agency account holds many client sites, and each plan sets how many projects are included before extra sites are added.

Starting a Site in the Editor

A designer picks a template or starts from Vibe, which generates client-ready sites and web apps. The drag-and-drop editor handles layout, and Copilot, the conversational assistant inside the editor, rewrites sections, suggests SEO fields and helps gather the client’s content.

Custom Elements With the AI Widget Builder

When a template lacks something, the AI Widget Builder creates a custom element from a description. On Basic and Team plans, AI widgets are saved at site level. Agency and White Label plans can share them across the account, so a widget built once can be reused for every client.

Connecting an AI Agent Through MCP

On Agency and White Label plans, you connect Claude, Cursor or another MCP client with a server URL. Custom plans connect with an access token that exposes more tools. Each server instance is authenticated to one Duda account and uses the same security as Duda’s REST API.

What the Agent Can Do

Duda lists these MCP actions: read site data; read, create and change collections; manage and republish sites; manage teams and clients; draft content such as blog posts; and manage stores. Example jobs include adding a new client, onboarding them with a site built from a template, drafting and publishing blog posts, bulk-updating collections and generating performance reports. The agent asks for permission before each action. Deleting a site is not available through MCP and must be done by hand.

Client Workspace and Team Seats

Team, Agency and White Label plans include a collaborative client workspace with unlimited clients, and the AI assistants gather client content for each site. Team includes three seats for staff, and Agency and White Label include six. Basic has no team seats, so freelancers who later hire help will need to move up a plan.

This structure matters for agents. When Claude adds a client through MCP, that client appears in the same workspace your staff use, with the same permissions model. Agent work and human work share one record of who owns which site.

A Sample Week for a Ten-Person Agency

On Monday, an account manager asks Claude to add three new clients and create a site for each from the agency’s restaurant template. On Tuesday, the agent drafts two blog posts per client from a content brief and saves them as drafts. A designer reviews them on Wednesday, tweaks layouts with Copilot and approves. On Thursday, the agent bulk-updates menu prices in each restaurant’s collection and republishes. On Friday, it pulls performance numbers for the monthly client report.

Duda Plan Prices and AI Credits

Duda prices per account in U.S. dollars, with a 25% saving on annual plans, which are charged upfront.

The AI Visibility add-on tracks how a site appears in AI answer engines. It costs $19 a month for one domain, $39 for five, $89 for ten and $195 for twenty. Ecommerce and bookings may need extra purchases. A 30-day money-back guarantee covers eligible plans.

Duda Costs for Three Agency Sizes

A freelancer on Basic with one client site pays $228 a year on annual billing, or $300 a year paying monthly. That covers the site and 150 AI credits a month, but no MCP.

A small agency on Agency pays $624 a year on annual billing for four projects and six seats. Adding the Growth AI Visibility tier at $39 a month brings the total to $1,092 a year.

A reseller on White Label pays $1,788 a year on annual billing, or $2,388 paying monthly. The annual saving is $600. Extra client sites beyond the four included projects are a separate cost, so agencies should price that into client fees.

Annual Billing Versus Monthly Billing at Duda

Annual plans save about 25% but are charged upfront. An agency unsure how many seats or projects it will need may start monthly for a quarter, then switch once client numbers settle. The 30-day money-back guarantee on eligible plans gives a short window to test the annual commitment.

Duda Compared With Webflow AI, 10Web and Angie

All four help agencies build sites with AI, but the hosting model and the role of the agent differ.

The pricing units differ as well. Duda charges per account and includes a set number of projects. Webflow and 10Web charge per site, and Angie charges in AI credits. An agency with a handful of large clients may find per-site pricing simpler, while one with dozens of small clients often prefers an account plan with client tooling built in.

Duda is the most agency-operations focused of the four, with client workspaces, white label and client billing in one place. Webflow AI suits design-heavy builds, while 10Web and Angie serve WordPress shops. See more on our web development agency agents and white-label agent platforms pages.

Agencies That Fit Duda Well

Agencies that sell many small-business sites fit best. Templates, a client workspace with unlimited clients and account-level widgets keep repeat work fast, and the MCP server can take over onboarding and content updates.

SaaS companies and hosts that resell websites under their own brand also fit, through White Label or Custom plans. Agencies already using Claude or Cursor for content can plug those tools into client sites without writing their own integration.

Teams with designers who are not developers benefit from the editor and Copilot. Reviewers on Capterra say they can build sites without code.

Builders Who Might Look Past Duda

Developers who want full code access, self-hosting or a plugin ecosystem may prefer WordPress with Angie or 10Web. Agencies that need the REST API for custom tooling should budget for a Custom plan.

Design studios that push complex layouts may find Duda’s editor more structured than they want. Some Capterra reviewers ask for more layout control and more features in areas such as memberships and forms.

MCP Permissions, Credits and Add-On Costs at Duda

Review before republishing. Duda’s own MCP guide warns that a connected model can make permanent changes, and output quality depends on the model and the prompt. Keep agent-written content in draft until someone checks it.

Read each permission prompt. The AI client asks before every action, and Duda asks users to take those prompts seriously. Approving a bulk collection update without reading it can overwrite many records at once.

Watch the 150 monthly AI credits on self-serve plans. Heavy use of Copilot and the Widget Builder across many sites may reach that limit, and agencies should ask sales about higher allowances.

Count add-ons. Ecommerce, bookings and AI Visibility can raise the monthly bill, and some Capterra reviewers say plans feel expensive once these are added.

Think about lock-in. Duda is a hosted platform, so client sites live on Duda’s infrastructure. Agencies should agree with clients up front what happens to a site if the relationship ends, since moving a hosted site to another platform usually means a rebuild.

Set rules for agent access. An MCP connection carries the permissions of the account it is tied to. Agencies with several staff using AI tools should decide which accounts may connect agents, and keep a log of what each agent changed.

Plan for API needs. The REST API is listed only on the Custom plan, so agencies that want deeper automation beyond MCP should ask for a quote early.

Duda AI Releases and Leadership Comments

In August 2025, Duda published a guide to its MCP server, which connects Claude, Cursor and OpenAI’s Responses API to Duda accounts for site, client, content and store management. In September 2025, CEO and co-founder Itai Sadan told TechRadar that Duda serves more than one million active websites and over 22,000 customers, and described Copilot and the MCP server as part of its AI plans. He said agencies will be paid for outcomes and strategy more than build time.

Our Read on Duda for Client Websites

Duda scores 8.8/10 on our scale. Ease of setup and pricing value both earn 9.2: the trial needs no card and every self-serve price is published. User sentiment also earns 9.2 from 215 Capterra reviews averaging 4.5. Integrations score 8.8 for MCP support across major AI tools, held back by API access on Custom only.

Trust and security earn 8.5 for account-bound MCP authentication, per-action permission and the deletion block. Autonomy is lowest at 8.2, because in-editor AI drafts and suggests while the multi-step work depends on an outside agent through MCP.

For an agency that sells sites to local businesses, Duda offers a mature platform with a clear path to agent-driven work. Start the 14-day trial on the Agency plan, connect Claude through MCP, and test client onboarding and blog publishing on a sample site.

Website Agency Questions About Duda

How Much Does Duda Cost for an Agency?

The Agency plan costs $69 a month, or $52 a month billed annually, with four projects, six seats and MCP access. White Label costs $199 a month, or $149 billed annually.

Does Duda Offer a Free Trial?

Yes. Core plans include a 14-day free trial with no credit card. Duda also offers a 30-day money-back guarantee on eligible plans. Trial accounts may face stricter MCP limits.

Can Claude Build Sites in Duda?

Yes, through Duda’s MCP server. Claude can add clients, create sites from templates, draft and publish blog posts, update collections and manage stores. It cannot delete sites.

Which Duda Plan Includes MCP?

Agency and White Label plans include standard MCP access through a server URL. The Custom plan connects with an access token and exposes more tools.

Does Duda Have an API?

Yes, but API access is listed only on the Custom plan. Agencies on self-serve plans can automate through MCP instead.