UUserpilot

Userpilot is a product adoption platform for SaaS companies, and its AI agent Lia handles the analyze-and-fix loop of user onboarding: it reads product data, finds where new users drop off, recommends what to do and builds the report or in-app flow to do it. Starter costs from $299 a month billed annually for up to 2,000 monthly active users, and Lia is included.

It fits product, growth and customer success teams at SaaS companies whose users onboard themselves inside the product. Companies that onboard customers through a services project or an identity check need a different kind of tool. Userpilot reports more than 1,200 customer companies and holds 4.6 out of 5 across 57 GetApp reviews. It scores 8.6/10 on our scale.

Userpilot by the Numbers

Userpilot publishes its plan structure and Lia’s capabilities on its own site.

The useful pairing is Lia plus the analytics behind it. An agent that only wrote tooltips would guess at the problem; Lia works from funnel, path and retention data, which sits on Growth. That makes $849 a month the practical entry point for teams that want Lia to diagnose drop-off, with Starter suiting teams that mostly need guidance and NPS.

Compliance on every plan is less common at this price. HIPAA coverage on Starter matters for health tech products that cannot send user data to tools without it.

The support figures on Growth deserve a look too. A dedicated customer success manager and a 90-day implementation plan come with the plan, which is useful for teams new to product analytics. The first three months decide whether event tracking is set up well enough for Lia to give reliable answers, so that help lands where it counts.

How Lia Finds Drop-Off and Builds the Fix

Userpilot pitches its AI as one that analyzes, advises and acts. Each step maps to a part of the onboarding job, and the product team stays in charge of what ships.

Connecting Product Data

Userpilot captures events in the web app, and Growth adds auto-capture with retroactive analytics, so events can be analyzed even if nobody tagged them in advance. Lia reads from more than 10 data sources, including product usage, surveys and session data.

Analyze: Answering Questions About Users

A product manager asks Lia a question in plain language, such as where trial users stop before activation. Lia picks the matching skill, for example activation analysis, and answers with data. Its 15 skills also cover tasks like summarizing user sentiment from surveys.

Advise: Recommending the Next Step

Lia recommends what to do about what it found: a checklist item, a tooltip on an ignored feature, a survey to ask users why they stopped, or a report to share with the team.

Act: Building the Report or Flow

Lia builds the next step, from a report to an in-app flow. The product team reviews the draft, adjusts the copy and targeting, and publishes. Flows use Userpilot’s no-code building blocks: checklists, tooltips, modals, hotspots and banners.

Watching Around the Clock

Lia runs 24/7, which Userpilot positions as a replacement for checking dashboards by hand. A team can rely on it to surface changes in activation or sentiment between weekly reviews.

A Trial Activation Problem Worked Through

Picture a project management SaaS where only a third of trial users invite a teammate, the step most linked to paying. The growth lead asks Lia why. Lia runs activation analysis, finds most users stall on the empty invite screen in their first session and suggests a checklist item plus a tooltip that explains why inviting helps. It drafts both. The growth lead edits the wording, targets new trial users only and publishes. Two weeks later, Lia reports the change in invite rate for the new cohort. If the rate barely moves, the growth lead asks a follow-up question, and the loop runs again with a different fix, perhaps an in-app survey asking trial users what stopped them.

Writing Questions Lia Can Answer Well

Lia’s skills trigger from the question, so the wording matters. Narrow questions tied to one metric work better than open ones. Compare “how is onboarding going?” with “which step do trial users who never invite a teammate skip most often in their first three days?” The second names the segment, the action and the time window, which gives Lia a clear analysis to run and a clear fix to propose. Teams can also run a skill directly when they know which analysis they want, such as a sentiment summary of last month’s NPS comments.

What Product Teams Still Decide

People choose which questions to ask, approve every flow before users see it, write the final copy and decide which metric counts as success. Lia does the digging and drafting.

Lia Next to a Product Analyst’s Week

Without an agent, the same question goes to an analyst or a product manager with spare time. They pull the funnel, segment the users, check session replays, write up the finding and hand it to someone who builds the flow in a separate step. That cycle can take days and competes with other requests. Lia compresses the first half, the digging and the write-up, and drafts the second half, the flow. The analyst’s time moves to checking Lia’s reasoning and to the questions an agent cannot frame, such as which metric the company should care about next quarter.

Preparing Userpilot Before Turning On Lia

• Define activation: Write down the one or two actions that predict a paying customer.
• Tag key events: Confirm those actions are tracked, or turn on auto-capture on Growth.
• Segment users: Split trial, new paid and existing users so flows reach the right people.
• Set a review rule: Agree who approves Lia’s flows before they go live.

Userpilot Plans, MAU Limits and Add-Ons

Userpilot prices by monthly active users and plan features. Starter is billed annually.

Paid add-ons include unlimited session capture, iOS and Android SDKs and professional services. New Growth customers can choose EU data hosting.

Annual Costs at Three Stages

• An early SaaS with 1,500 active users: Starter at $299 a month comes to $3,588 a year, with Lia and in-app guidance.
• A scaling product that needs funnels and replay: Growth from $849 a month is at least $10,188 a year.
• A team weighing the step up: Growth costs $550 a month more than Starter, or $6,600 a year, for analytics, 12 extra seats and a CSM.

Prices rise with monthly active users, so get the quote at the MAU count you expect a year from now.

Choosing Starter or Growth

Starter fits a team that knows where users struggle and wants to ship guidance quickly: checklists, tooltips, NPS and Lia’s help building them. Growth fits a team that needs to find the problem first. Funnels, paths, retention and session replay give Lia the data to diagnose drop-off, and auto-capture means events can be analyzed after the fact. Growth also brings a customer success manager and a 90-day implementation plan, which helps teams new to product analytics.

Userpilot Compared With Rocketlane, Moxo and Intercom Fin

Customer onboarding happens in different places: inside the product, in a project with a team, or in a support conversation.

Userpilot pairs well with the others. A B2B SaaS company might use Rocketlane for its enterprise implementations, Userpilot for self-serve users and Fin for questions that come in along the way. Moxo fits firms with document-heavy onboarding.

Userpilot Next to a Support Agent

Onboarding questions often reach support before product teams see them. A support agent such as Intercom Fin answers those questions one at a time; Userpilot’s Lia looks for the pattern behind them and fixes the screen that causes them. Teams running both can compare: if a tooltip Lia built cuts tickets on a topic, the two tools are doing their jobs together.

See more in our customer onboarding agents guide and the data analysis agents category.

SaaS Teams Onboarding Users Inside the Product

• Product-led growth companies: Trial-to-paid conversion depends on in-app onboarding, which is Userpilot’s core job.
• Growth teams without analysts: Lia answers data questions and drafts the fix, reducing the need for a dedicated analyst.
• Health tech and regulated SaaS: HIPAA, SOC 2 and GDPR on every plan cover sensitive user data.
• Customer success teams: In-app surveys, checklists and a resource center cut repeat questions.
• Companies launching new features often: Userpilot pitches Lia at keeping feature adoption in step with feature launches, with flows built for each release.
• Teams running AI features in their own product: Agent Analytics on Growth measures how users interact with those AI agents.

Companies Whose Onboarding Happens Outside the App

• Companies with services-led onboarding: Rocketlane manages implementation projects with customer portals.
• Regulated businesses verifying customers: Sumsub or Persona handle identity checks.
• Very early products with few users: At a minimum of $3,588 a year, a product with a few hundred users may prefer to wait.
• Mobile-first apps: Mobile SDKs are a paid add-on, so check costs for iOS and Android.

MAU Growth, Plan Gating and Design Limits

• MAU pricing: Cost rises as active users grow. Model next year’s MAUs.
• Analytics on Growth: Funnels, paths and retention start on Growth, which limits what Lia can analyze on Starter.
• CRM integrations: Salesforce and HubSpot sit on Enterprise.
• Design flexibility: Some reviewers want more control over how in-app elements look.
• Review AI drafts: Keep a human approval step before Lia’s flows reach users.
• Too many flows: An agent that builds flows quickly can also fill the product with pop-ups. Set a limit on how many flows a user sees per session.
• Annual billing: Starter is billed annually, so the first payment covers a full year.

Userpilot for Product-Led Onboarding

Userpilot scores 8.6/10 on our scale. Lia’s analyze, advise and build loop, compliance on every plan and published starting prices make it a practical choice for SaaS teams that onboard users in-app.

It could improve by bringing core funnel analytics to Starter and CRM integrations below Enterprise. The best test is a trial focused on one activation question: ask Lia why users drop off, let it draft the flow, publish it to a segment and measure the change.

If the trial shows Lia finding drop-off points the team had missed, the tool earns its place. If the team already knows its problems and mostly needs to ship flows faster, Starter may be all it needs.

Product Teams’ Questions About Userpilot Lia

How Much Does Userpilot Cost?

Starter starts at $299 a month billed annually for up to 2,000 monthly active users. Growth starts at $849 a month. Enterprise is quoted. Price rises with monthly active users, so ask for the quote at the MAU level you expect next year.

What Can Lia Do in Userpilot?

Lia connects to product data, answers questions about user behavior, recommends next steps and builds reports or in-app flows. It has 15 built-in skills and runs 24/7. A person reviews and publishes what it builds.

Is Lia Included on the Starter Plan?

Yes. Userpilot lists the Lia AI agent among Starter features. Deeper analytics that Lia can draw on, such as funnels and retention, start on Growth.

Is Userpilot HIPAA Compliant?

Userpilot lists SOC 2, HIPAA and GDPR compliance and two-factor authentication on all plans.

Does Userpilot Work on Mobile Apps?

Mobile app engagement through iOS and Android SDKs is a paid add-on. Web apps are the core of every plan. Teams with both web and mobile products should ask for the SDK price before signing, since it changes the total.