RReplify by ABC Fitness

Replify’s early customers say its AI agents captured up to 10 times more leads and cut sales cycles from about 30 days to as little as three to five, according to ABC Fitness, which bought the Seattle startup in July 2026. The agents answer a gym’s phone, texts, email and website chat, qualify prospects and book tours, trials and memberships without a staff member stepping in.

Replify suits gyms and multi-location fitness brands already on ABC Fitness software, such as Glofox, that lose leads after hours or during busy floor shifts. Price transparency is the main thing to plan around: the agents are sold by quote, on top of club software that starts at €220 a month on Glofox. We rate it 8.1/10 on our scale. We have not used Replify ourselves; this review is based on ABC Fitness’s product page and press release, Glofox’s published plans and reporting by GeekWire and dot.LA.

Numbers Published Around the ABC Deal

Replify is a small company with a large new owner. These are the figures published around the acquisition and on ABC’s product pages.

The results are strong but come from the vendor, and they measure leads captured, not memberships sold. A gym that already answers every call during the day will see less lift than one that sends evening calls to voicemail. The 10 times figure is best read as a sign of how many leads slip through when nobody picks up.

The ownership change matters more for buying decisions. A 12-person startup now has the distribution and payments data of a company that serves 30,000 fitness businesses, which makes the product a safer long-term bet for ABC customers. For operators on Mindbody or other systems, the same deal means integrations for their systems will follow ABC’s priorities.

Two Agents Sharing One Knowledge Base

Replify runs two agents that share one knowledge base and one dashboard. Both work on inbound and outbound conversations across phone calls, SMS, email and website live chat.

The Front Desk Agent

The Front Desk Agent answers incoming questions about classes, prices and policies and books tours, trials or memberships in real time. In chat, it can share links so a visitor can book or buy a membership on the spot. If a caller needs a person, the agent transfers the call live, with the conversation history attached so staff do not have to start over.

Replify’s Sales Agent

The Sales Agent works the pipeline. It follows up with new and stale leads, qualifies them and recommends next steps, and keeps following up by phone, text and email until the lead books or opts out. When a follow-up call goes unanswered, it leaves a personalized voicemail. ABC describes a related AI Growth Engine that runs outbound campaigns aimed at retention and revenue.

Trained on Each Gym’s Pricing and Policies

Answers are trained on each business’s own pricing, policies and offers. Because the agents are built natively on the ABC Fitness platform, member data, schedules and billing stay in sync, and conversations, outcomes and summaries are logged. Data can also be shared with Glofox and third-party CRMs such as HubSpot and Salesforce, or with Google Sheets.

Phone Lines, Knowledge and Go-Live Steps

• Phone line: run the agents on the gym’s existing number, a dedicated line or a VoIP system.
• Knowledge: load pricing, policies and current offers so answers match what staff would say.
• Rules per location: multi-site brands set a shared knowledge base, brand-wide updates and location-specific rules from one dashboard.
• Handoffs: decide which calls and topics go straight to staff, and who receives transfers.
• Review: read logged conversations and outcomes to adjust answers and follow-up.

Front Desk Staff Stay, Repetitive Questions Go

ABC is direct that the agents do not replace front desk staff. They take repetitive questions and after-hours coverage, while people handle tours in the building, complaints, billing disputes and anything the agent transfers. Someone also has to keep prices and offers current, since the agent answers from what it has been given.

Quoted Through ABC’s Sales Team

ABC Fitness sells the agents by quote through its sales team. The agents sit on top of ABC’s club management software, so the realistic budget is the core platform plus the agents. Glofox’s published plans give a sense of the base cost.

Glofox lists prices in euros with a currency selector. The CRM and branded app are add-ons on Essential and Boost and included on Elite.

Glofox Software Costs Before the Agent Quote

These scenarios cover only the published software costs around the agents, using Glofox’s listed prices. The agent quote comes on top.

• A single boutique studio on Glofox Essential: €220 a month is €2,640 a year before taxes and before the agent quote.
• A busy single gym on Glofox Elite: €515 a month is €6,180 a year, with the CRM and branded app included, again before the agents.
• A three-location brand on Boost with ABC Insights: if each location runs its own Boost plan, that is €900 a month in software plus at least $237 a month for Insights, before the agents.

Variable costs to plan for: telephony if you add a dedicated line, staff time to maintain answers and offers, and any SMS or email limits in the core plan. Ask ABC whether agent pricing scales by location, conversation volume or minutes, and how outbound calling is billed.

Replify Compared With Keepme Agent, Mindbody AI Concierge and SalesRevv

Fitness sales and front desk agents split by the software they live in. Replify is native to ABC, Mindbody’s agent is native to Mindbody, and Keepme and SalesRevv sit alongside several systems.

If you run ABC software, Replify is the natural first call because it reads member, schedule and billing data without a separate integration. Mindbody studios get a comparable agent inside their plan. Keepme suits clubs that want social messaging channels and very high call volumes, and SalesRevv is the only one here with a listed monthly price. See more in our AI agents for fitness and voice AI agents guides.

Gyms Already on ABC or Glofox

• Gyms on ABC software: Glofox and other ABC customers get an agent that already sees members, schedules and billing.
• Clubs that miss calls after hours: the agents answer at any hour and follow up by phone, text and email until a lead books or opts out.
• Multi-location brands: one dashboard with a shared knowledge base and location rules keeps answers consistent across sites.
• Operators with multilingual members: about 35 voice languages and more than 100 for text and chat cover diverse catchments.
• Sales teams with slow lead response: the Sales Agent qualifies and nudges leads so staff spend time on tours and closes.

Mindbody Studios and Price-First Owners

• Studios on Mindbody: Mindbody AI Concierge is built into that platform and avoids a second vendor.
• Owners who want a self-serve price: agents come by quote, so a tool with a listed monthly price such as SalesRevv is easier to trial.
• Very small studios with few calls: a quote-priced agent plus core software may be hard to recover from a small number of leads.
• Businesses outside fitness and wellness: the product narrowed to this market and is now part of a fitness software company.
• Operators who want no outbound calling: much of the reported lead lift comes from persistent follow-up across phone, text and email.

Results, Pricing Terms and Outreach Rules to Confirm

• Vendor-reported results: the 10 times lead figure and the shorter sales cycles come from ABC and Replify and describe early customers.
• Pricing by quote: ask how the agents are metered, whether by location, conversation or minute, before comparing with flat-priced tools.
• Ownership change: after the July 2026 acquisition, integrations and roadmap follow ABC’s priorities; non-ABC customers should ask about long-term support.
• Consent for outbound outreach: automated calls and texts to leads fall under calling and messaging rules in many markets, so confirm opt-out handling.
• Answer accuracy: the agent answers from your pricing and policy content, so keeping offers current keeps its answers accurate.
• Disclosure: decide how the agent identifies itself to callers, since prospects may assume they are talking to staff.

Gold’s Gym and UFC Gym in the Acquisition Release

• On July 27, 2026, ABC Fitness announced the acquisition of Replify, naming Gold’s Gym, UFC Gym and Club 24 as shared customers.
• GeekWire reported that all 12 Replify employees would join ABC, with co-founders Tony Small and Anna Rodriguez reporting to ABC President Khal Rai.
• On July 31, 2026, dot.LA traced Replify from heyLibby, a general small-business assistant, to a fitness-only product.
• In April 2025, Replify raised a $4.5 million seed round led by Aglae Ventures and Vertical Venture Partners, as GeekWire recounted at the time of the acquisition.

ABC Software Gyms Should Ask for a Demo

For gyms on ABC Fitness software, Replify is worth a demo. It scores 8.1/10 on our scale: high on autonomy and integration with ABC data, with room to grow through published pricing and public reviews, which have yet to appear. The agents do real work across four channels, booking tours, trials and memberships and following up until a lead books or opts out, and early customers report up to 10 times more leads captured.

The deciding factor is your stack. ABC customers get the agents native to their member and schedule data, backed by a company that serves more than 30,000 fitness businesses. Gyms on other systems should compare Keepme Agent, SalesRevv or Mindbody AI Concierge first. Before signing, ask for agent pricing in writing, a list of the outbound rules and opt-outs, and a trial on your real after-hours call volume.

Replify Versus ABC AI Agents

How Much Does Replify Cost?

ABC Fitness sells the agents by custom quote. The surrounding software has listed prices, such as Glofox plans at €220, €300 and €515 a month plus taxes, so the total is the core platform plus the agent quote.

Is Replify the Same as ABC AI Agents?

Yes. ABC Fitness acquired Replify in July 2026, and its product pages present the agents as ABC AI Agents, powered by Replify. The company began as heyLibby in 2023 before narrowing to fitness and wellness.

Does Replify Work Without ABC Software?

ABC says the agents are built natively on its platform and also share data with third-party CRMs such as HubSpot and Salesforce, plus Google Sheets. Gyms on other club systems should confirm schedule and booking integration in a demo.

Can Replify Make Outbound Calls?

Yes. The Sales Agent follows up by phone, text and email until a lead books or opts out, and leaves a personalized voicemail when nobody answers. Operators should set consent and opt-out rules before turning this on.

How Does Replify Compare With Mindbody AI Concierge?

Both answer and book for fitness businesses inside their own platforms. Replify runs on ABC software and adds outbound sales follow-up by phone; Mindbody AI Concierge is built into Mindbody and is included on its Ultimate plan.