FFrase

Frase sells an SEO agent for $39 a month, billed yearly, that will draft an article, check it against your content rules and publish it to WordPress, Webflow, Sanity or Wix while you sleep. Its Capterra profile shows 4.8 out of 5 from 335 reviews, though many of those reviews describe the older brief-writing tool that Frase replaced with a rebuilt, agent-led platform in February 2026.

It suits content marketers, small SEO teams and agencies that want one affordable tool to find opportunities, write, publish and repair pages for both Google and AI answer engines. The main point to plan for is that auto-publishing moves quality control from people to rules you need to write well, and the entry plan tracks 20 AI prompts. We rate Frase 9.0/10 on our scale. We have not used Frase ourselves; this review is based on Frase’s published pricing, product pages and announcements, plus public user reviews.

Pricing and Review-Site Figures for a Small SEO Vendor

Frase is a small, product-led company, so most hard figures come from its own pricing page, product pages and the public review sites.

The numbers point to a tool priced for individuals and small teams, not a six-figure enterprise contract. At $39 a month for 10 articles, the Starter plan works out to $3.90 per article before any human editing time; on Scale, 100 articles for $239 a month comes to about $2.39 each. Those are the costs of the software only.

The February 2026 rebuild matters when reading reviews. The 4.8 Capterra score was built over years, largely by users of the older research and brief product. Treat it as evidence that the company ships usable software and supports customers, not as proof that the new agent performs at the same level.

An Agent Spanning Listen, Create, Optimize, Publish and Monitor

Frase organizes the product into five stages: listen, create, optimize, publish, and monitor and fix. The AI Agent sits across all of them and takes instructions in plain language.

Finding Opportunities

After you connect a website and Google Search Console, Frase scans for keywords where you rank roughly between positions 5 and 15, topics competitors cover that you do not, seasonal openings, content decay and programmatic SEO opportunities. A site audit flags technical issues such as broken links, missing meta descriptions, slow pages and crawl errors,.

Drafting and Optimizing

• Research: the agent reads the pages already ranking for a topic and, since the rebuild, AI search engine data as well.
• Draft: it writes in a brand voice learned from your site or set in the Brand Hub, and can produce single articles, topic clusters or batches of programmatic pages for review.
• Check: content rules review each draft before it reaches you, and optimization scoring covers both classic SEO and GEO, meaning how likely a page is to be cited in AI answers.
• Revise: you ask for changes in plain language and the agent rewrites.

Publishing and Repairing

Once enabled, the agent can draft and auto-publish any content type to WordPress, Webflow, Sanity, Wix or Frase’s own hosted FraseCMS. You choose what it may publish without asking and can change that at any time; during the trial the agent can auto-publish too, with a switch to turn it off. Content Guard then watches published pages. When it detects a rank or traffic decline, it writes a fix and republishes after your approval, and you can opt in to let it ship low-risk fixes automatically.

Monitoring AI Search

AI Visibility tracks how your brand appears in AI answers and sends alerts, but it does not edit content. Starter covers ChatGPT and Google AI, Professional adds Perplexity and Scale adds Claude and Gemini. Frase Answers, a free conversational widget for one site, captures questions visitors ask, which can feed new topics.

Brand Voice, Accuracy and Content Guard Fixes Need Approval

People set the publishing rules, write or approve the brand voice, review drafts for accuracy and decide which Content Guard fixes ship. Frase says it does not guarantee rankings or AI citations within the trial, and several Capterra reviewers note that AI drafts needed significant editing. Expect to keep an editor in the loop for anything with product claims, prices or legal exposure.

Every Frase Price Listed, With 20% Off Yearly

Frase publishes every self-serve price. Yearly billing takes about 20% off the monthly rate. Figures below are from Frase’s pricing page in October 2026.

Upgrades are prorated immediately and downgrades take effect at the next billing cycle. The API, MCP and CLI are included on every plan, with 5,000, 20,000 or 50,000 requests a month on the three self-serve tiers.

Ten Articles a Month for a Blogger Versus an Agency Load

These scenarios use Frase’s published prices. Article counts and team sizes are our own illustrative assumptions.

• A solo blogger on Starter: 10 articles a month for one site costs $468 a year billed yearly, against $588 paid month to month, a $120 difference.
• A three-person content team on Professional, monthly: the plan costs $129 for 40 articles. Publishing 50 articles adds 10 at $5 each, for $179, or $198 with FraseCMS Basic hosting at $19.
• A small agency on Scale, yearly: seven people need two extra seats at $29, so $239 plus $58 is $297 a month. Producing 120 articles adds 20 at $4, for $377 a month, or $4,524 over a year.

Costs to watch: extra seats, overage if you switch it on, CMS hosting tiers if you use FraseCMS, and the editing time your team still spends on each draft. White-label reporting for agencies is only in Enterprise.

Frase Compared With Writesonic, Search Atlas OTTO and AirOps

These tools overlap on AI-assisted SEO but split by job: Frase and Writesonic write and publish content, OTTO deploys technical fixes, and AirOps builds custom content workflows at larger scale.

Frase is the cheapest of the three paid options for a team that wants an agent to write and publish. OTTO is the better pick when the problem is technical SEO rather than content. AirOps suits larger teams that want to design their own workflows and can absorb a steeper learning curve. More options sit on our AI agents for SEO and content writing pages.

Solo Marketers and Small Teams on WordPress or Webflow

• Solo marketers and founders: $39 a month billed yearly buys research, drafting and publishing for one site with a no-card trial.
• Small content teams on WordPress, Webflow, Sanity or Wix: the agent publishes directly, so drafts do not need copying between tools.
• Agencies with up to about 10 client sites: Scale covers 10 domains and five seats at a published price.
• Sites with aging content: Content Guard watches for declines and drafts fixes, which suits blogs with large back catalogs.
• Teams starting on AI search tracking: AI Visibility gives a first view of brand mentions in ChatGPT and Google AI without a separate tool.

Big Brands Tracking AI Visibility and White-Label Agencies

• Large brands needing deep AI visibility analytics: 75 prompts on Scale is light next to enterprise tracking tools such as Profound.
• Agencies that need white-label reports now: client portals and white-label reports require an Enterprise quote.
• Regulated publishers: if every page needs legal review, auto-publishing adds little and the risk of a bad page going live is higher.
• Teams whose main problem is technical SEO: Frase audits sites, but tools such as OTTO or Alli AI push technical fixes at scale.

Auto-Publish During the Trial and Reviews of the Old Product

• Auto-publishing defaults: the agent can publish during the trial. Set rules for which content types may go live before connecting a production site.
• Old reviews, new product: much of the public review base predates the February 2026 rebuild, so test the agent itself during the trial.
• Draft quality: Capterra reviewers report that AI drafts can need heavy editing, which is real labor cost on top of the subscription.
• Prompt limits: Starter tracks 20 AI prompts on two engines, and overage for prompts is only available on Professional and Scale.
• Parent company: Frase is run by Copysmith AI, and its security documentation lives on a Copysmith trust page; procurement teams should review that page directly.

A Rebuilt Platform With an SEO Agent in February 2026

• On February 2, 2026, Frase announced a rebuilt platform with an AI Agent for multi-step SEO workflows, Search Console opportunity detection, site audits and one-click CMS publishing; the post was updated on July 21, 2026.

Small SEO Teams Get Their Money’s Worth

For small teams and agencies that want an agent to handle the routine end of content SEO, yes. Frase scores 9.0/10 on our scale, with its best marks for pricing value and ease of setup: published plans from $39 a month, a no-card trial and direct publishing to common CMSs. Content Guard adds something many writing tools lack, a loop that notices when a page slips and drafts the repair.

Depth and fresh evidence are the areas with the most room to grow. AI search tracking is lighter on the lower tiers, white-label agency features cost extra, and the strong review scores mostly reflect the older product. Run the 7-day trial on a staging site or with publishing set to approval, measure how much editing each draft needs and only then let the agent publish on its own.

Monthly Cost, Approval Rules and Card-Free Trial Questions

How Much Does Frase Cost Per Month?

Starter is $49 a month or $39 billed yearly, Professional is $129 or $103 yearly, and Scale is $299 or $239 yearly. Enterprise is priced by quote. Extra seats cost $29 on Professional and Scale.

Can Frase Publish Articles Without Approval?

Yes, if you enable it. The agent can draft and auto-publish any content type you allow to WordPress, Webflow, Sanity, Wix or FraseCMS, and you can change those permissions at any time. Content Guard fixes need approval unless you opt in to automatic low-risk fixes.

Does the Frase Free Trial Need a Credit Card?

No. The 7-day trial uses Professional features capped at 5 articles, 50 audit pages, 25 AI prompts and 3 seats, with no credit card required.

Is Frase Better Than Writesonic for SEO Content?

Frase is cheaper to start, at $39 a month billed yearly against $199 for Writesonic, and includes CMS auto-publishing and Content Guard. Writesonic offers more articles and AI prompts per plan, so high-volume teams should compare per-article costs.

Who Owns Frase?

Frase.io is run by Copysmith AI, which also runs Describely.ai. Frase links its SOC 2 Type II and GDPR compliance documentation to a Copysmith trust page.