HHiJiffy

HiJiffy says its AI handles more than 87% of hotel guest questions without a person, in more than 130 languages, for more than 2,300 hotels in over 60 countries. It is a guest messaging agent built only for hotels: it answers questions on the hotel website and in WhatsApp, Instagram, Messenger and OTA inboxes, nudges website visitors toward direct bookings, runs online check-in and sends upsell offers. It is best for independent hotels and mid-size groups with a steady stream of repetitive guest questions and a goal of shifting bookings away from OTAs.

Pricing and results take some work to compare up front. Plans are sold through HiJiffy’s sales team; third-party software listings report a flat-rate starting price of €149.90 with a free trial, and most performance figures come from HiJiffy’s own materials. It is also a messaging product, so hotels that get many bookings by phone may pair it with a voice tool. This review is based on HiJiffy’s published information, partner announcements and press coverage as of October 2026; we have not tested it hands-on.

Operating Figures From HiJiffy’s Info Pack and Funding News

HiJiffy publishes more operating figures than most hotel chatbot vendors. These come from its information pack, its funding announcement and partner coverage; each was checked on the source page.

The funding history also tells a buyer something. HiJiffy has raised a modest €6.2 million in total, part of it from the European Commission’s Recovery and Resilience Plan, which points to a lean, regionally focused company rather than a heavily funded one chasing every travel segment. For hotels, that focus is a plus; buyers outside lodging may find a closer fit elsewhere.

For a buyer, the growth curve says more than any single metric. HiJiffy went from about 1,600 hotels in 2022 to 2,100 in mid-2023 and more than 2,300 by 2025, which suggests steady adoption among hotels rather than a pilot-stage product. The customer list leans toward European independents and groups such as Macdonald Hotels & Resorts, Leonardo Hotels, PortoBay and Hotel Sacher.

Treat the 87% automation, 5% chat conversion and 70% call reduction as targets to test, not guarantees. They are HiJiffy’s own averages and will depend on how complete your hotel’s information is and how many of your guests prefer messaging over the phone.

Aplysia, the Guest Messaging Engine Under the Hood

HiJiffy’s products run on Aplysia, an engine the company describes as a guest communications operating system. It combines natural language processing, sentiment analysis and large language models, and HiJiffy says it learns from each interaction. HiJiffy was founded in 2016 by CEO Tiago Araújo, CTO José Mendonça and COO Pedro Gonçalves, and Aplysia is not sold on its own; it powers the booking assistant, the digital concierge and the console.

Before the Stay: Booking Assistant

On the hotel website, the AI booking assistant answers questions about rooms, rates, facilities and policies, then guides visitors to the hotel’s own booking engine. HiJiffy reports a 5% direct booking conversion rate through chat. The RoomRaccoon integration, for example, uses the assistant on websites and social media to steer potential guests to RoomRaccoon’s booking engine and reduce drop-offs.

During the Stay: Digital Concierge

Once a guest has booked, the digital concierge handles pre-arrival and in-stay requests. It runs online check-in, which HiJiffy says 60% of guests complete, sends personalized upsell offers and answers questions about the property. When Aplysia launched, HiJiffy said it could help with bookings, early check-ins and restaurant reservations, and send context-based offers, such as suggesting a spa visit or excursion when rain is forecast.

Escalation and the Console

Aplysia reads the sentiment of each conversation, prioritizes it and routes it to the relevant department, transferring conversations that turn negative to staff. Teams work from a console on desktop, in the browser and on Android and iOS apps, with one view of all channels, tickets and collaboration tools. Managers can set the assistant’s tone to match the brand.

Linking Mews or apaleo and Loading Hotel Knowledge

1. Connect systems. Link the PMS and booking engine from HiJiffy’s 100+ integrations, which include Mews, apaleo, RoomRaccoon and Sihot.
2. Load hotel knowledge. The AI knowledge scanner and smart property identification help build answers for each property in a group.
3. Turn on channels. Add website chat, WhatsApp, Messenger, Instagram, Google Business messaging and OTA inboxes from Booking.com and Expedia Group.
4. Set campaigns and escalation. Configure pre-arrival, in-stay and post-stay messages in the campaigns manager and decide which departments receive escalations.

Routine Guest Chats Run Alone, Complaints Go to Staff

The work splits cleanly. On its own, the assistant answers routine questions at any hour, collects check-in details, sends scheduled messages and suggests upgrades or extras. Staff still handle escalated and complex requests, approve the content the AI draws on and keep rates and policies current. One Capterra reviewer said the chatbot took a long time to learn how guests phrase their questions, so expect a period of reviewing conversations and filling gaps.

Sales-Led Quotes Backed by Third-Party Price Listings

HiJiffy sells through its sales team rather than a public price list. The figures below come from third-party listings and HiJiffy’s own descriptions.

An Independent Hotel’s €1,798.80 Year Before Add-Ons

A single independent hotel. At the reported entry price of €149.90 a month, a year costs €1,798.80 before any add-ons. If the hotel gets 1,000 calls a month and matched HiJiffy’s reported 70% reduction in incoming calls, staff would field about 300 calls instead, with the rest shifted to messaging.

Measuring direct bookings. HiJiffy reports 5% direct booking conversion through chat. A hotel with 2,000 booking-related chats a month would see about 100 direct bookings at that rate. Compare that against the OTA commission those bookings would otherwise carry to judge payback.

A five-hotel group. Groups should expect a quote, since multi-property management, the knowledge scanner and campaigns are part of the wider platform. As a rough ceiling check, five properties at the entry price would be €749.50 a month, or €8,994 a year.

Other costs to budget. Plan staff time to review early conversations and correct answers, and confirm which modules, such as campaigns, online check-in and upsells, sit inside the entry price and which are quoted separately.

HiJiffy Compared With Canary AI Voice, Intercom Fin and Goodcall

HiJiffy competes with hotel guest platforms on one side and general customer service agents on the other. These are the closest alternatives on our site.

Hotels that lose most enquiries on chat and social messaging should start with HiJiffy; those that lose them on the phone should look at Canary AI Voice, and many larger hotels will want both a messaging and a voice layer. Intercom Fin suits tour operators and travel companies with a large help center rather than individual hotels. See more on our travel agents and customer support agents pages.

Independent Hotels Chasing Direct Bookings and Foreign Guests

• Independent hotels chasing direct bookings: the booking assistant steers website visitors to your own engine instead of an OTA.
• Hotels with international guests: support for 130+ languages covers far more markets than a front desk team can.
• Groups running several properties: multi-property management and smart property identification route guests to the right hotel’s answers.
• Properties on Mews, apaleo, RoomRaccoon or Sihot: HiJiffy is listed with these systems, so guest data and booking links connect with less work.
• Teams buried in WhatsApp and Instagram messages: one console gathers web, social and OTA conversations with escalation for the tricky ones.

Phone-Heavy Hotels and Buyers Wanting Self-Serve Prices

• Hotels whose guests mostly phone: HiJiffy is a messaging product; a voice agent such as Canary AI Voice fits better.
• Buyers who want a published, self-serve price: HiJiffy sells through its sales team.
• Short-term rental hosts: HiJiffy is designed around hotel PMSs, booking engines and front desk departments.
• Travel companies outside lodging: airlines, tour operators and agencies may get more from a general support agent; browse our customer support agents.

Vendor-Reported Results and an Early Learning Period

• Vendor metrics: automation, satisfaction, conversion and call reduction figures come from HiJiffy; ask for references from hotels of your size and market.
• Learning period: one reviewer said the chatbot took time to learn how guests phrase questions, so budget staff time to review conversations early.
• Information quality: answers are only as good as the hotel data behind them; outdated rates or policies will be repeated to guests.
• Quote-led pricing: confirm what the entry price covers and how campaigns, check-in and extra properties are billed.
• Channel limits: WhatsApp and OTA messaging follow each platform’s rules, which can limit when and how the AI can message guests.
• Phones: voice calls fall outside HiJiffy’s channels, so phone-heavy hotels may pair it with a voice tool.
• Brand voice: managers can set the assistant’s tone, but review sample replies in each main guest language before going live, since a reply in a less common language is harder for staff to check.

RoomRaccoon Adds a HiJiffy Messaging Integration

On July 9, 2025, TravelDailyNews reported that hotel management system RoomRaccoon added a HiJiffy integration to automate guest messaging across WhatsApp, Messenger and Instagram, send personalized messages before, during and after a stay from PMS data, and route chat visitors to RoomRaccoon’s booking engine. The article described HiJiffy as able to automate up to 90% of guest interactions.

A Credible Hotel-Specific Pick for Busy Messaging Desks

For hotels that handle a high volume of guest questions by chat and messaging, and want more direct bookings, HiJiffy is a credible, hotel-specific choice. It scores 8.0/10 on our scale. Its strengths are breadth and focus: 130+ languages, 100+ hotel system integrations, coverage of the full stay from booking to check-out, and a client base that has grown past 2,300 hotels in more than 60 countries.

Published pricing and independent results would lift its score. The practical approach is to use the reported free trial, connect your PMS and booking engine, and track three numbers for a month: share of conversations resolved without staff, direct bookings from chat and change in call volume. If those land near HiJiffy’s reported 87%, 5% and 70%, the reported €149.90 entry price is easy to justify. Compare other options on our travel agents page.

Booking, Integrations and the 130-Language Question

How Much Does HiJiffy Cost?

HiJiffy sells through its sales team. Third-party software listings report a flat-rate starting price of €149.90 and a free trial, with groups and add-ons quoted.

Which Hotel Systems Does HiJiffy Integrate With?

HiJiffy lists more than 100 integrations with hotel management systems, including PMSs and booking engines. It is listed in the Mews and apaleo marketplaces, works with Sihot and has a RoomRaccoon integration announced in 2025.

Can HiJiffy Take Hotel Bookings?

It guides guests through questions and sends them to the hotel’s own booking engine to complete the reservation. HiJiffy reports that 5% of chat conversations convert to direct bookings. It also runs online check-in and upsell offers.

How Many Languages Does HiJiffy Support?

More than 130, according to HiJiffy’s 2025 information pack. That covers guest messages on the website, WhatsApp, Messenger, Instagram and OTA inboxes.

Does HiJiffy Answer Phone Calls?

HiJiffy is a messaging platform for chat, social and OTA channels. It says it cuts incoming calls by moving questions to messaging, but hotels that want an AI to answer the phone should look at a voice agent such as Canary AI Voice.