ZZipchat AI

Zipchat says its AI agent converts 16.4% of chats into sales on average, compared with the 2% to 3% conversion rate of a normal store visit. Burger Motorsports, one of its featured customers, has had more than $1.45 million in revenue attributed to the agent. Those are vendor figures, but they explain why Zipchat pitches itself as a sales agent first and a support agent second.

Zipchat is best for Shopify and other online stores that want a quick-to-install agent to start conversations with hesitant shoppers, recover abandoned carts on WhatsApp and answer order questions around the clock. Billing counts AI replies rather than conversations, and Zipchat could add more security documentation to match enterprise rivals. A free Shopify plan covers 120 replies a month, paid plans start at $64 a month billed yearly, and we rate it 9.1/10 on our scale. We have not used Zipchat ourselves; this review is based on Zipchat’s pricing and product pages, its official company information page and its Shopify App Store listing.

Customer Data From Zipchat’s Company Page

Zipchat publishes an unusual amount of customer data on its official company page. Treat the results as vendor-reported.

The customer list goes beyond small Shopify stores. Alongside Tropicfeel, Piquadro, Tucano Urbano and iStorm, Zipchat shows logos such as Euronics, Lancel, Police and BMW Motorrad, and iStorm runs the agent across 18 physical stores plus its online shop. Tucano Urbano works in five languages, and 60% of its chats arrive outside business hours, which is the clearest case for an always-on agent.

The results split into two kinds. Sales figures, such as Burger Motorsports’ attributed revenue and Tropicfeel’s 16% chat-to-sale rate, depend on how Zipchat attributes an order to a chat. Support figures, such as iStorm’s 93% automation, are easier to check against your own ticket counts. Ask Zipchat how attribution works before comparing its revenue numbers with another vendor’s.

One Engine and Knowledge Base for Every Channel

Zipchat runs one AI engine and knowledge base across every channel a store connects.

Getting It Running

• Install: on Shopify, add the app from the App Store and enable it through App Embeds; on WooCommerce, Wix and other platforms, paste a JavaScript snippet into the site header.
• Let it learn: the agent reads product pages, policies and catalog content on its own, with no manual knowledge base, and keeps that knowledge updated.
• Connect tools: link a helpdesk, email marketing tool or returns app, and set up Custom Tools for order lookups, returns and discount codes.
• Set triggers: choose when proactive chats appear, such as exit intent or a product page visit.
• Onboard: every new plan includes a free onboarding call, and Zipchat says setup takes under 30 minutes.

Proactive Triggers and Cart Recovery

• Starts conversations: proactive messages fire on exit intent, scroll depth, time on page or product page visits; Zipchat reports 25% to 37% conversion on these triggers.
• Answers product questions: materials, sizing, compatibility, availability and shipping, from live catalog data.
• Handles orders: looks up live order status and starts return requests.
• Offers discounts: generates unique discount codes through Custom Tools.
• Recovers carts: sends personalized WhatsApp sequences to shoppers who abandon checkout; Zipchat reports 13% to 40% purchase rates.
• Speaks the shopper’s language: detects more than 95 languages and can route shoppers to localized pages such as /fr/ or /de/.

Sales and Support in One Agent

Most Shopify chat agents start from support and add product recommendations later. Zipchat starts from the other end: proactive messages, product answers, discount codes and cart recovery come first, and order tracking and returns run through the same agent. For a store, that means one set of rules and one knowledge base for both jobs, and one dashboard to watch revenue and resolution side by side.

Channels

The same agent answers on website chat, WhatsApp, Instagram DM, Facebook Messenger and email. Zipchat also lists AI search on the storefront and an AI social media manager among newer features, with voice AI listed as coming soon. Agentic Skills connect any API or MCP server, and a Zipchat MCP is available on every plan.

Email Capture and Live Takeover From the Dashboard

When the agent cannot help, it collects the shopper’s email and passes the full conversation to staff, who can join live from the Zipchat dashboard or work it in a connected helpdesk such as Zendesk, Gorgias, Intercom, Freshdesk or Salesforce. Zipchat says every action is logged and that thresholds can be set for sensitive actions. Someone still needs to decide discount rules, review conversations and check that attributed sales are real.

Billing by AI Replies, Plus a Free Shopify Plan

Zipchat bills by AI replies, with conversation counts given as estimates. Prices below are from Zipchat’s pricing page, plus the free plan shown on the Shopify App Store.

Every plan includes a 7-day trial with full access and a 30-day money-back guarantee on the first payment. There are no contracts, plans can be changed at any time, and Shopify merchants can pay through their Shopify invoice.

About 2.5 Replies per Conversation in the Math

Zipchat’s own estimates imply about 2.5 replies per conversation. These scenarios use that ratio and the published prices; the volumes are our own illustrative assumptions.

• A small store with 600 conversations a month: about 1,500 replies. Starter covers 750, and three reply packs add 750 for $147, for $227 a month on monthly billing or $211 on annual. Pro at $300 would cost more.
• A growing brand with 2,000 conversations a month: about 5,000 replies. Pro plus eight reply packs costs $692 a month, so Scale at $600 monthly or $480 on annual billing is cheaper.
• A large brand with 5,000 conversations a month: about 12,500 replies, which fits within Scale Plus at $1,200 a month or $960 billed yearly.

Variable costs to plan for: Meta’s fees on WhatsApp marketing messages, reply packs in peak months, and the helpdesk you hand off to. Long, chatty conversations use more replies than the estimates assume, so check your replies-per-conversation ratio during the trial.

Zipchat AI Compared With Rep AI, Lyro by Tidio and Gorgias AI Agent

Shopify sales and support agents differ mostly in what they meter and which channels they cover.

Zipchat is the pick for stores that sell through messaging apps, since WhatsApp cart recovery and Instagram and Messenger support come in every plan. Rep AI and Lyro are cheaper ways to add an on-site agent. Gorgias suits brands that want their support team in a new helpdesk; Zipchat instead plugs into Gorgias, Zendesk and others. Lyro also holds a SOC 2 Type II report, reported in October 2025, which matters to brands with security reviews. See more in our AI agents for ecommerce and Shopify and dropshipping guides.

A practical way to choose is to look at where your shoppers already talk to you. If most questions arrive through the website chat window and you want the lowest bill, Lyro or Rep AI will cover the basics. If a meaningful share of sales starts in WhatsApp or Instagram, Zipchat puts those channels under the same agent and knowledge base, and its reply packs make peak months easier to budget than a new helpdesk contract. Brands already running Gorgias can keep it and connect Zipchat for the sales side.

WhatsApp Sellers and High Drop-Off Stores

• Stores where WhatsApp drives sales: cart-recovery sequences and campaigns run from the same agent that answers on the website.
• Brands with high browse-to-buy drop-off: proactive triggers on exit intent and product views target hesitant shoppers.
• Multilingual stores: automatic detection across more than 95 languages and routing to localized pages.
• Teams that want a fast start: a five-minute Shopify install, automatic knowledge building and a free onboarding call.
• Stores on platforms other than Shopify: WooCommerce, Magento, Salesforce Commerce Cloud, BigCommerce and PrestaShop are all listed.

Security-Reviewed Brands and Phone-First Stores

• Brands with formal security reviews: Zipchat’s pages name GDPR and EU AI Act compliance and encryption, and do not yet name a SOC 2 or ISO certification.
• Stores that need phone support: voice AI is listed as coming soon.
• Very small stores on a tight budget: Lyro and Rep AI start lower if you only need on-site chat.
• Brands that want a full helpdesk: Zipchat hands off to one; it does not replace one.

Reply-Based Metering and Attributed Revenue

• Replies, not conversations: the meter counts AI replies; long conversations use more of the allowance.
• Attributed revenue: sales figures depend on how Zipchat ties orders to chats. Agree on attribution rules before judging return on spend.
• Discount codes: an agent that can create unique codes needs clear limits, or margins can suffer.
• Meta fees: WhatsApp marketing messages carry Meta’s per-country charges on top of Zipchat’s price.
• Vendor-reported results: the 16.4% conversion and 3.2% escalation figures come from Zipchat’s own analysis.
• Price listings: Zipchat’s how-it-works page lists Starter from $49 a month while the pricing page shows $64 billed yearly; confirm the price at checkout.

Top Marks for Chat-Driven Stores at 8.2

For stores that sell through chat and WhatsApp, yes. Zipchat scores 9.1/10 on our scale, the highest marks going to ease of setup, pricing transparency, integrations and user sentiment. It takes real actions, from order lookups and returns to discount codes and cart recovery, and its 4.9 rating from 209 Shopify reviews is backed by a no-contract trial and a money-back guarantee that lower the risk of trying it.

Security documentation and the reply-based meter are the areas to watch. Brands that face formal vendor reviews should ask Zipchat for its security materials before signing, and every store should check its replies-per-conversation ratio during the 7-day trial. Measure assisted revenue against your own order data, not only Zipchat’s dashboard.

Zipchat Replies and Channels, What Merchants Check First

How Much Does Zipchat AI Cost?

Starter costs $80 a month or $64 a month billed yearly for 750 AI replies. Pro is $300 ($240 yearly), Scale $600 ($480) and Scale Plus $1,200 ($960). Unlimited starts at $2,100 a month, and extra replies cost $49 per 250.

Does Zipchat Have a Free Plan?

The Shopify App Store listing shows a free plan with 120 AI replies a month, about 50 conversations. Every paid plan also has a 7-day trial and a 30-day money-back guarantee.

What Counts as an AI Reply in Zipchat?

Zipchat bills by the replies its agent sends and estimates about 300 conversations for every 750 replies. A conversation with many back-and-forth messages uses more replies, so check the ratio on your own traffic.

Does Zipchat Work With WhatsApp and Instagram?

Yes. One agent answers on website chat, WhatsApp, Instagram DM, Facebook Messenger and email. WhatsApp also handles cart recovery and campaigns, with Meta’s message fees billed separately.

How Does Zipchat Compare With Rep AI?

Rep AI starts at $12 a month and focuses on on-site chat with several separate meters. Zipchat costs more at entry but covers WhatsApp, Instagram and Messenger in every plan and bills on one reply meter.