SServiceNow Store AI Agents

The ServiceNow Store is the marketplace for apps and partner-built AI agents that run on the ServiceNow AI Platform, and it suits ServiceNow customers who want certified agents for IT, HR, customer service and operations workflows already running in their instance. ServiceNow refreshed it in March 2025 with a dedicated AI agent category, improved search and a store agent that recommends listings.

Every application is security-certified before it is listed, and browsing is free, with prices set per listing. The Store serves ServiceNow customers only. We score it 8.1/10 on our scale.

ServiceNow Store by the Numbers

ServiceNow has shared Store and partner figures in its March 2025 refresh announcement and its January 2026 partner program release.

For buyers, the partner numbers are the signal to watch. More than 2,700 partners and a program built to fund AI agent development mean the agent category should keep growing, and the 1,000 partners in the Build Program are the ones most likely to publish new agents to the Store.

Partners welcomed the changes. Michael Park, ServiceNow’s senior vice president for global partnerships and channels, framed the program as simplifying how partners build on the ServiceNow AI Platform, and SailPoint president Matt Mills said it makes it easier for partners like SailPoint to build and deliver AI agents that are secure by design. AutomatePro’s chief executive, Paul Chorley, tied the changes to the importance of Build Program innovators.

The security certification is the other key figure, even though it is a yes-or-no rule instead of a count. Every listing passing that review is what lets platform owners install partner software into a production instance with some confidence.

How the ServiceNow Store Works for Buyers and Partners

The Store links ServiceNow’s partner network to customer instances, with AI agents now listed alongside apps.

Browsing With the Store Agent

The redesigned Store has improved search and an integrated store agent that gives AI-powered recommendations. A platform owner looking for, say, help with upgrade testing can describe the need and see suggested apps and agents, then compare listings.

How the Store Agent Changes Discovery

Before the refresh, finding the right add-on usually meant knowing a partner’s name or searching by keyword. The store agent lets a buyer start from the problem instead. Because it sits inside the Store, its recommendations stay within certified listings, so every suggestion has already passed ServiceNow’s security review. Buyers still read each listing and compare options, but the first shortlist arrives faster.

One customer quoted in ServiceNow’s announcement said the Store had helped them find applications suited to the specific needs of their industry.

What Is Listed

The Store carries ServiceNow products and partner solutions, now including AI agents from the partner ecosystem. ServiceNow’s examples show the range: Tenon offers marketing automation for building and running campaigns, AutomatePro supports upgrades, testing and documentation across the DevOps lifecycle, and Nicus provides IT financial management for finance teams.

Listings come in two broad kinds: complete applications that add a capability, such as IT financial management, and AI agents that take on tasks inside existing workflows. Both install into the same instance and appear under the same governance.

Security Certification

Every application on the Store is security-certified. ServiceNow says the certification helps ensure that a listing is accurate and that the app does not introduce risk into a customer’s ServiceNow instance. For buyers, that review happens before the listing goes live.

How Partners Get Agents Into the Store

Partners build, test, certify and distribute solutions on the ServiceNow AI Platform, with the Store as the distribution channel. The redesigned Build Program has four tiers, Registered, Select, Premier and Elite, and a new Access tier that lets entry-stage partners start building before full enrollment. ServiceNow added a Market Development Fund with full reimbursement for select activities, a Strategic Investment Fund for high-impact customer opportunities and sell-through, deployment and specialization incentives. A single annual membership fee now applies to all partners.

The single annual membership fee for all global partners is a small detail with a buyer effect: it simplifies the program for smaller partners, which may bring more niche agents into the Store over time.

Running Agents in Your Instance

Because listed agents run on the ServiceNow AI Platform, they work with the records, workflows and permissions already in your instance. Agents for IT service, HR or customer service can act on the same cases and tasks your teams use, which avoids a separate integration project.

Questions to Ask a Partner Before Buying

Security certification covers accuracy and risk to the instance, so the remaining questions are commercial and operational. Ask which ServiceNow releases the agent supports and how quickly the partner updates it after a platform upgrade. Ask what data the agent reads and writes, and which roles it needs. Ask for support terms, including response times, and whether the partner offers a pilot. Ask the partner’s Build Program tier, which indicates how established its practice is. Answers to these five questions usually decide whether a listing is ready for production.

A Platform Owner Adding an Agent, Step by Step

Picture the ServiceNow platform owner at a mid-size bank preparing for a major upgrade. She opens the Store, asks the store agent for upgrade testing options and reviews the suggested listings, including partner tools that automate testing and documentation. She checks each listing’s description and the fact that it is security-certified, requests pricing from the partner, and installs the chosen app in a sub-production instance first. After her team validates it against their test plan, it moves to production under the same change process as any other platform update.

ServiceNow Store Pricing

ServiceNow does not charge to browse the Store. Each listing has its own commercial terms.

Budgeting for Store Purchases

• Platform subscription: listings run on your ServiceNow instance, so existing platform licensing sits underneath any Store purchase.
• Partner terms: ask each partner for pricing, contract length and support terms before installing in production.
• Implementation: budget time to test in a sub-production instance before release, as with any platform change.

The Strategic Investment Fund targets high-impact customer opportunities, and sell-through and deployment incentives reward partners for getting solutions live. For a buyer planning a large rollout, that can make a partner more willing to share the cost of a pilot.

Partners in the Build Program receive funding and incentives from ServiceNow, which can show up as pilot offers or co-funded deployments for customers; ask partners whether any apply.

ServiceNow Store Compared With AgentExchange, AWS Marketplace and Oracle

Each enterprise platform now runs its own agent store.

On security, ServiceNow’s certification of every listing is similar in spirit to Salesforce’s security review and Oracle’s validation of partner agents, while AWS relies on compliance certifications shown on each listing and the buyer’s own deployment controls.

ServiceNow, Salesforce and Oracle all tie their stores to their own platforms, which makes installs simpler and keeps agents inside existing permissions. ServiceNow’s focus is IT, HR and service workflows; Salesforce’s is CRM and Slack; Oracle’s is back-office ERP and HR. AWS sells agents that run on infrastructure you manage. For ServiceNow’s own agents in telecom, see ServiceNow AI Agents for Telecom. Compare more on our AI agent marketplaces and IT and DevOps agents pages.

ServiceNow Platform Owners Extending Workflows

The Store fits organizations that already run IT service management, HR service delivery or customer service on ServiceNow and want agents and apps that work inside those workflows. Platform owners get certified listings and a store agent for discovery, and they can install into sub-production first under their normal change process.

Regulated organizations that already run change control on ServiceNow can treat Store installs like any other platform change, which keeps auditors comfortable. A security-certified listing, a sub-production test and a documented approval make a clean record for each new agent.

It also suits companies that work with ServiceNow partners already, since many of those partners are building agents through the Build Program and distributing them through the Store.

Organizations Not Running ServiceNow

Listings are built for ServiceNow instances, so companies without ServiceNow should look at AWS Marketplace or the store tied to their own main platform.

Companies that want agents to work across many systems outside ServiceNow may prefer an agent platform that is not tied to one vendor, using the Store only for agents that act on ServiceNow records.

Small teams that want to see a price and buy immediately may also find per-listing terms slower than a self-serve app store.

Certification Scope, Pricing and Catalog Visibility

• Certification scope: security certification checks accuracy and risk to the instance; fit with your process still needs testing.
• Pricing: each publisher sets terms, so collect quotes before committing.
• Catalog visibility: search the AI agent category directly for your use case and compare the listings you find side by side before shortlisting.
• Change control: treat Store installs as platform changes and test them in sub-production first.
• Upgrades: confirm that each partner agent is updated for new ServiceNow releases before your upgrade window.
• Partner maturity: check a partner’s tier and track record, since the Build Program now includes an Access tier for newer partners.

ServiceNow Store and Partner Announcements

In March 2025 ServiceNow refreshed the ServiceNow Store with a new category for partner AI agents, a store agent and security certification on every app. In January 2026 it redesigned its partner Build Program to speed up AI agent development, adding funding, incentives and a new Access tier.

The ServiceNow Store Suits Platform Owners Adding Agents

We rate the ServiceNow Store 8.1/10 on our scale. Its security certification on every listing, an AI store agent for discovery and a large partner network investing in agents make it the natural source of add-on agents for ServiceNow customers. Listings run inside the platform and respect existing permissions.

Its strength is that buyers stay inside one platform from discovery to production. Search, the store agent, certification, installation and the agent’s day-to-day work all happen in the ServiceNow world, under the permissions and change process a platform team already runs.

Areas to improve are transparency: showing prices on listings and reporting how many AI agents are available would help buyers plan. For ServiceNow platform owners, it is the first place to look for partner agents.

Platform Owners’ Questions About the ServiceNow Store

Does the ServiceNow Store List AI Agents?

Yes. A March 2025 refresh added a category of AI agent listings from ServiceNow’s partner ecosystem, alongside thousands of apps. ServiceNow now positions the Store as a global marketplace for enterprise-ready AI agents.

Are Store Listings Security Reviewed?

Every application on the Store is security-certified, which ServiceNow says helps ensure listings are accurate and do not introduce risk into a customer’s instance.

How Much Do Store Apps and Agents Cost?

Browsing is free. Each listing is priced by ServiceNow or the partner that publishes it, so request pricing per listing and ask partners about pilots or co-funded deployments.

Which Partner Solutions Has ServiceNow Highlighted?

ServiceNow’s examples include Tenon for marketing automation, AutomatePro for upgrades, testing and documentation across the DevOps lifecycle and Nicus for IT financial management. SailPoint is among partners building AI agents through the Build Program.

Is the Store Only for IT Teams?

No. Listings span the workflows customers run on ServiceNow, and ServiceNow’s own examples include finance and marketing tools as well as IT and DevOps.

What Is the Store Agent?

It is an AI agent built into the Store that gives recommendations while you browse, alongside improved search. Its suggestions come from the Store’s certified listings, and you still compare and choose.

How Do Partners Publish Agents to the Store?

Partners build, test, certify and distribute on the ServiceNow AI Platform through the Build Program, which has Registered, Select, Premier, Elite and Access tiers. Each listing is security-certified before it appears.