AAmagi Newspulse

Amagi Newspulse watches a live newscast, finds each story as it airs and publishes it as a captioned vertical clip while the show is still on air, with no editor working the timeline. Amagi, a cloud broadcast company founded in 2008 that handles more than 9,000 channel deliveries for 300+ distributors in more than 40 countries, launched it on April 7, 2026 at the NAB Show.

Newspulse is best for TV news broadcasters and video newsrooms that air hours of news a day and want more of it clipped for TikTok, Shorts and their own apps. It is new: launch coverage described limited testing with select newsroom partners, with general availability planned for June 2026. Pricing is a custom quote, and we rate Amagi Newspulse 7.7/10 on our scale, with high marks for autonomy and room to grow on price transparency. We have not used Newspulse ourselves; this review is based on Amagi’s product page, launch release and conference materials.

Newspulse’s NAB Launch and Amagi’s Company Facts

The hard numbers below describe the launch and the company behind it.

For a buyer, the Amagi figures matter more than the launch claims. Amagi already runs playout and distribution for thousands of channels, so Newspulse arrives inside infrastructure that many broadcasters already trust with their feeds. A newsroom on Amagi NOW does not need to send video to a separate vendor for clipping.

The audience numbers Amagi quotes from Pew explain the pitch: younger viewers get their news on phones and social feeds, while most broadcast news is still produced as linear programs. Newspulse is Amagi’s bet that the gap can be closed by software rather than by hiring more digital producers. Those figures describe the market, not the product’s performance, so a pilot should set its own targets.

Four Stages From Broadcast Ingest to Social Publishing

Amagi breaks Newspulse into four stages that run as one pipeline from broadcast ingest to social publishing.

The Four Stages

1. Story intelligence: Newspulse analyzes live and file-based feeds in real time to identify storylines and key moments, separating a bulletin into individual stories.
2. Policy-driven decisions and guardrails: a policy engine enforces editorial rules, brand guidelines and compliance standards written in plain English, such as brand voice, style and priorities like regional updates or local sports teams.
3. Platform-native storytelling: each story is recut and retold with pacing and structure suited to the target platform.
4. Composition and publishing: videos are packaged with graphics, verticalized to 9:16 or reframed to 16:9, 4:5 and 1:1, given optimized post proposals and captions, and delivered to digital endpoints.

What It Produces

• Live-to-social clips: key moments from a live feed published while the show is still on air.
• VOD-to-social clips: high-value soundbites surfaced from recorded programs and archives.
• Web articles: text summaries and metadata for web publication or editorial review.
• News compilations: multi-story rundowns of different lengths, arranged with a drag-and-drop sequencing interface for apps or websites.

Autonomous or Supervised

Each newsroom decides how much control to hand over. Newspulse can run fully autonomously or stop at human-in-the-loop approval gates before anything is published. Amagi co-founder and CTO Srividhya Srinivasan said at launch that the policy engine keeps the AI within the newsroom’s defined guardrails. Finished assets can be queued for review or sent straight to social, web, OTT and other digital endpoints.

From Bulletin to Feed

Based on Amagi’s description, a typical evening bulletin would move through Newspulse like this. As the program airs, the system marks where one story ends and the next begins. Each story is cut out, reframed to vertical by following the presenter, the on-screen graphics and the lower-third, and given a caption and post text in the station’s style. If the newsroom has set an approval gate for that story type, the clip waits in a queue; otherwise it goes straight to the chosen endpoints while the bulletin is still running. After the show, the same stories can be summarized as web articles and combined into shorter rundowns for the station’s app.

Where It Fits

Newspulse is listed under the preparation offerings of Amagi NOW, a cloud platform that also covers ingest, scheduling, playout, ad delivery and analytics. Amagi says the platform’s modules integrate with third-party tools and existing systems. Named publishing targets include TikTok, Shorts and a newsroom’s own apps.

Reporting, Policy Rules and Corrections Stay Editorial

Journalists still report and present the news; Newspulse repackages what airs. Editors write the policy rules, decide which outputs need approval, and own corrections if a clip goes out with the wrong framing or caption. In a breaking story, a newsroom will want someone watching the approval queue, and the rules themselves need regular updates as coverage priorities change.

Enterprise Contracts With Rates Shared on Request

Amagi does not publish Newspulse prices. The product page directs buyers to contact the company or request more information.

What a Station Pilot Should Measure Before Buying

Without list prices, the useful math is on the output side. These scenarios are our own illustrations of what a pilot should measure.

• A local station with three daily newscasts: if each 30-minute show carries 8 stories and each story becomes one vertical clip, that is 24 clips a day, or 720 over a 30-day month. Ask Amagi to price against that volume and compare it with the producer hours needed to cut them by hand.
• A national news channel: a channel airing news around the clock produces far more stories than any digital team can clip. The question is less cost per clip than which stories should go out unreviewed and which need an approval gate.
• An existing Amagi customer: a broadcaster already using Amagi NOW for playout can ask to add Newspulse to its current contract rather than buying a separate clipping tool.

Costs to budget beyond the license include staff time to write and maintain policy rules, editorial review during the pilot, and any work to connect publishing endpoints that are not already set up.

Amagi Newspulse Compared With Magnifi, WSC Sports and OpusClip

All four turn long video into short clips automatically. They differ in the kind of video they are built for and in how they are sold.

For live news, Amagi Newspulse is the most direct fit of the four, since it detects separate stories in a bulletin rather than sports plays. Magnifi and WSC Sports have longer track records but are built around sports. OpusClip is far cheaper and quicker to start, but it works on uploaded or linked videos rather than live broadcast feeds. Newsrooms that mainly need to search archive footage may also look at Moments Lab. More options are on our media and video category pages.

The decision often comes down to the source feed. If your raw material is a live news channel, Newspulse is designed for it. If it is sports, Magnifi or WSC Sports fit. If it is a podcast, webinar or interview uploaded after the fact, OpusClip or Riverside Agents cost less and start faster. Broadcasters with both news and sports may end up running more than one tool.

Local Stations and National Channels Short on Clippers

• Local and regional TV stations: daily newscasts can be split into story clips for TikTok, Shorts and station apps without a dedicated digital producer for each show.
• National news channels: continuous live output and large archives give Newspulse the volume it is designed for.
• Existing Amagi NOW customers: Newspulse is part of the same platform as their ingest, playout and ad delivery.
• Newsrooms with strict editorial standards: plain-English policy rules and approval gates let editors control what goes out automatically.

Text-First Publishers and Solo Podcasters May Prefer Other Tools

• Text-first publishers: Newspulse works from video feeds; tools such as Echobox or Sophi fit article-based newsrooms better.
• Podcasters and individual creators: a self-serve tool such as OpusClip costs less and starts the same day.
• Sports rights holders: Magnifi and WSC Sports are built around sports highlights.
• Buyers who need a long track record: Newspulse launched in April 2026, while sports-focused rivals have years of production use.

Limited Testing and Setting Pilot Targets

• New product: Newspulse launched into limited testing in April 2026, with general availability expected in June 2026; ask what is generally available today.
• Pilot goals: agree on measurable targets, such as clips published per show and the share going out unedited, before the pilot starts.
• Breaking news review: a fully autonomous clip with a wrong caption or framing reaches social feeds fast; decide which story types need approval gates.
• Endpoint coverage: Amagi names TikTok, Shorts and newsroom apps; confirm every platform and OTT service you publish to.
• Rights and compliance: licensed footage, wire video and sports clips inside a newscast may carry rights limits; encode those in the policy rules.

Questions to Ask Amagi Before a Pilot

• Availability: which features are generally available now, and which are still in limited testing?
• Policy rules: how are plain-English rules written, tested and versioned, and who in the newsroom can change them?
• Approval gates: can gates be set by story type, show or platform, and how fast does the review queue move during breaking news?
• Endpoints: which social, OTT and app destinations are supported out of the box, and which need custom work?
• Contract scope: is pricing tied to feeds, hours of content, outputs or endpoints, and can it be added to an existing Amagi NOW agreement?

Amagi Unveils Newspulse at NAB in April 2026

• April 7, 2026: Amagi launched Newspulse at the NAB Show as an agentic AI platform that turns live newscasts into multi-format digital content, and its release and exchange disclosure listed June 2026 for general availability.
• September 13, 2026: Amagi demonstrated Newspulse at IBC2026, showing a live bulletin turned into social, OTT and web outputs in minutes.

A 5.3 Pilot Pick for Newsrooms With Unclipped Stories

For TV newsrooms that air more stories than their digital teams can clip, Newspulse is worth a pilot. It scores 7.7/10 on our scale: high for autonomy, since it runs from ingest to publishing with editorial rules and optional approval, and low for pricing transparency and setup effort. Amagi’s scale, with more than 9,000 channel deliveries in 40+ countries, makes it a credible vendor even though the product is new.

Before signing, ask Amagi for references from its launch newsroom partners, run the pilot with approval gates switched on, and measure how many clips go out unedited. If that share is high and the rules hold up during breaking news, the case for scaling becomes clear.

Can Newspulse Publish Without an Editor

Can Amagi Newspulse Publish Clips Without an Editor?

Yes. Amagi says Newspulse can publish clips to digital endpoints without an editor working the timeline, either fully autonomously or after human approval gates the newsroom sets. Editorial rules are written in plain English and enforced by a policy engine.

How Much Does Amagi Newspulse Cost?

Amagi does not publish prices. Buyers contact sales or request information through the product page, and pricing is set in an enterprise contract.

Which Formats and Platforms Does Newspulse Support?

It reframes video into 16:9, 9:16, 4:5 and 1:1 by tracking subjects, lower-thirds and graphics. Amagi names TikTok, Shorts and newsroom apps as targets, plus social, web and OTT endpoints in general.

Is Amagi Newspulse Generally Available?

Newspulse launched on April 7, 2026 in limited testing with select newsroom partners. Amagi’s release and stock exchange disclosure listed June 2026 for general availability, and Amagi demonstrated it at IBC2026 in September.

How Is Newspulse Different From WSC Sports or Magnifi?

Newspulse is built for news, detecting separate stories in a bulletin and writing captions, post copy and web summaries. WSC Sports and Magnifi focus on sports highlights for leagues, federations and rights holders.