MMagnifi

Magnifi says it has processed more than 12 million hours of video and produces highlight content 15 times faster than manual editing. Built by VideoVerse, which raised $46.8 million in a 2022 Series B and was bought by Minute Media in September 2025, it watches live or recorded sports video, picks the moments worth sharing, and turns them into captioned, resized clips for apps, websites and social channels.

It is best for federations, leagues, clubs, broadcasters and college athletics departments that hold their own video rights and need highlights within minutes. Pricing comes through a demo, and the product has a new owner, so buyers can ask about the roadmap during that call. We rate it 8.1/10 on our scale. We have not used Magnifi ourselves; this review is based on the company’s website, press releases and deal announcements.

VideoVerse Funding, Customers and the 2025 Sale

VideoVerse has published funding, customer and usage figures for Magnifi over several years, and its 2025 sale added details about its new owner.

The figures point to a mature product with real sports customers and a well-funded parent. The 12 million hours processed and the customer list, which runs from FIFA+ to college athletics programs, show Magnifi is used well beyond a pilot stage.

The acquisition is the fact to weigh most. Minute Media brings distribution and monetization that a standalone highlights tool lacks, which could help customers reach bigger audiences. It also means the product, brand and contracts may change. Magnifi’s own site now says it is part of SI (Sportz Interactive), so ask which entity signs your contract and supports the product.

A Dashboard and API That Find Moments Fans Want

Magnifi is a web platform with a dashboard and an API. Its job is to find the moments in a video stream that fans want to see again, and to get them out in the right format without an editor cutting each one.

Inputs

• Live: streams arrive over HLS, RTMP or SRT.
• Recorded: teams upload MP4 files for archives and full-game replays.
• Data: customers can add their own data feed, such as live stats, to sharpen tagging.

Detecting, Tagging and Cutting Clips in Real Time

• Detect and tag: computer vision, natural language processing and machine learning find important moments and tag them with metadata.
• Create: highlights are cut in real time during a live event.
• Format: clips are resized to chosen aspect ratios for each channel, with AI-generated multilingual subtitles, thumbnails and metadata.
• Distribute: a rules-based engine sends output to websites, mobile apps, an in-house CMS, Amazon S3 buckets or social media platforms.

Clip Rules and Dashboard Review by Staff

Staff set the rules for which moments become clips and where they go, and review outputs in the dashboard. Customization is handled case by case with the vendor, and onboarding comes with video guides and training. Rights, sponsor deals and editorial checks on sensitive moments stay with the customer.

Where It Fits in a Sports Video Workflow

A typical sports video team today records the broadcast, scrubs through it for plays, trims each clip, exports versions for horizontal, square and vertical screens, writes captions and posts them channel by channel. Magnifi takes over the middle of that chain. The broadcast still comes from the production truck or streaming encoder, and the finished clips still land in the same CMS, app or social accounts, but the search, trim, resize, caption and post steps run on rules instead of hands.

That matters most for organizations with many games and small teams. A federation running dozens of matches on one weekend, or a college department covering many sports with a handful of staff, cannot clip every game by hand. Automated tagging also builds a searchable record of moments, which helps when a team later wants to pull every goal by one player or every buzzer-beater from a season.

VideoVerse built other tools alongside Magnifi. Its 2022 funding release described Styck, which streams live to several social platforms at once, and Illusto, a web-based editor for making videos on the go. Magnifi is the enterprise flagship and the product rights holders buy for highlights.

A Demo, Then a Trial Ready in Three to Five Days

Buyers book a demo first. For qualifying use cases, Magnifi offers a free trial and says trial accounts typically take 3 to 5 business days to set up. Connecting live inputs and export targets, and writing distribution rules, are the main setup tasks.

Tiered Plans With Usage Limits but No Listed Prices

Magnifi describes tiered subscription plans with usage limits that vary by tier and can be customized, but lists no prices.

Setting Saved Editing Time Against a Quote

Without public prices, the useful arithmetic is time saved, which you can set against a quote. These worked examples apply the vendor’s own claims to hypothetical workloads.

• A college athletics department clipping 20 hours a week: at the claimed 15-times speedup, the same output would take about 1.3 hours a week, freeing roughly 18.7 staff hours.
• A federation with 40 hours of weekly editing: at the 95% reduction in editing time VideoVerse claimed in 2022, that falls to about 2 hours a week.
• A broadcaster on a busy tournament weekend: usage limits per tier matter most here. Ask how overages are handled before a final or a playoff run, when volume spikes.

Run your own baseline during the trial: count hours spent clipping, resizing and posting today, then compare. Extra costs to plan for include setup of live inputs, staff time for rule writing and review, and any custom work, which Magnifi handles case by case. Before signing, ask for the usage limit on each tier in hours or clips, the cost of moving up a tier mid-season, whether the API and every export destination are included, and how many user seats come with the dashboard.

Magnifi Compared With WSC Sports, Moments Lab and OpusClip

Magnifi competes most directly with WSC Sports for sports rights holders, while Moments Lab and OpusClip solve neighboring problems for newsrooms and creators.

Between the two highlight platforms, WSC Sports has the larger client list among top leagues, while Magnifi shows a broad mix of federations, regional broadcasters and colleges, and offers a defined trial process. Moments Lab fits newsrooms whose problem is finding footage, not clipping live games. OpusClip is the low-cost option when there is no live feed at all. Browse more in our AI agents for media and AI agents for video guides, or see Echobox for automated social posting of articles.

Federations, Leagues and College Athletics

• Sports federations and leagues: customers such as the Portugal Football Federation and the Pro Panja League use it for fast highlights.
• College athletics departments: logos from programs such as UNLV, San Jose State and the Air Force Academy suggest a strong fit for small video teams.
• Regional broadcasters and OTT services: live inputs and export to CMS and apps suit channels such as Clubber TV and The Cowboy Channel.
• Rights holders with archives: MP4 uploads let teams mine past games for clips as well as live ones.
• Teams that need multilingual output: AI subtitles help reach fans in several languages.

Solo Creators and Publishers Without Video Rights

• Solo creators and podcasters: OpusClip or Descript Underlord offer published prices and instant signup.
• Publishers without video rights: the platform needs your own live or recorded footage.
• Buyers who need long-term certainty: the 2025 change of ownership may affect contracts and roadmap.
• Teams wanting a full video editor: Magnifi automates highlights rather than long-form editing.

New Owners and Roadmap Questions to Ask

Ownership and roadmap. Minute Media bought VideoVerse in September 2025, and Magnifi’s site now says it is part of SI (Sportz Interactive). Ask which company signs the contract, where your data is hosted and whether pricing or features will change during your term.

Usage limits. Plans carry usage limits by tier. Live sports volume spikes during playoffs and tournaments, so confirm what happens when you exceed your tier.

Vendor figures. The 15-times speed claim, the 95% editing-time cut and the engagement gains are all company figures. Measure them on your own content during the trial.

Automated publishing. Rules-based distribution can push a clip to social channels with no one watching. Keep a review step for sensitive moments such as injuries, fights or crowd incidents.

Metadata accuracy. Tagging quality depends on the feed and, where used, on the customer’s data feed. Sports with less structured data or unusual camera work may need more rule tuning and review than mainstream football or basketball.

Compliance proof. The ISO and GDPR badges are a good sign; ask for the certificates and their scope during procurement.

Minute Media’s September 2025 Acquisition of VideoVerse

• On September 9, 2025, Minute Media acquired VideoVerse, the maker of Magnifi. Moneta Ventures, the largest shareholder, called it a fund-returning exit, and the price was not disclosed.

A Credible Highlights Engine for Rights Holders

For sports organizations that own their video and want highlights out fast without growing an editing team, Magnifi is a credible choice. It scores 8.1/10 on our scale: strong on autonomy and integrations, with live inputs, rules-based distribution and a documented trial process, with public pricing as the main area to add.

The 2025 acquisition by Minute Media adds a large distribution network behind the product but also some uncertainty about branding and terms. Use the free trial on a real event, track hours saved and clip quality, and settle contract and roadmap questions before committing. Leagues at the very top tier may want to compare it directly with WSC Sports.

Trials, Ownership and Cost of Magnifi

How Much Does Magnifi Cost?

Magnifi sells tiered subscription plans with usage limits that vary by tier and can be customized. Prices are not listed, so you need a demo for a quote.

Does Magnifi Offer a Free Trial?

Yes, for qualifying use cases. The company says trial accounts are typically set up in 3 to 5 business days, after a demo. Use the trial on a real game or event so you can judge tagging accuracy and time saved on your own content.

Who Owns Magnifi Now?

Minute Media acquired VideoVerse, the company that built Magnifi, in September 2025. Magnifi’s website now says it is part of SI (Sportz Interactive). VideoVerse was founded in 2016 and led by CEO Vinayak Shrivastav.

Can Magnifi Work With Live Streams?

Yes. It accepts live streams over HLS, RTMP and SRT, creates highlights in real time and can also process recorded MP4 files. Clips can be resized for each platform and sent automatically to websites, apps, a CMS, Amazon S3 or social media.

How Does Magnifi Compare With WSC Sports?

Both automate sports highlights for rights holders and sell by quote. WSC Sports reports more than 700 clients including the NBA, NFL and NHL, while Magnifi serves a mix of federations, broadcasters and colleges and offers a defined free trial.