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Numa says its AI has answered more than 20 million dealership calls and rescued 2.2 million service appointments, which it values at over $1 billion in repair order revenue. For a franchise store whose service phones overflow every Monday morning, it is one of the most established options: voice AI that books into real open slots, reads the DMS for repair status and hands the rest to advisors in one inbox.

Pricing comes through a demo, and its Appointment Agent is billed only for appointments the AI books in full. It is also a service-first product, so stores mainly chasing internet sales leads will want a second tool. We rate it 8.0/10 on our scale. We have not used Numa ourselves; this review is based on Numa’s published pages and trade press coverage of its launches and funding.

Site Claims and Trade Press on Numa’s Series B

Numa’s public numbers come from its own site and from trade press coverage of its 2025 agent launch and Series B.

The scale figures place Numa among the larger dealership AI vendors, and its founders have built and sold a company before. Most outcome figures are Numa’s own, including the drop in response time from 23 hours to 13 minutes, so ask for references at stores like yours.

Numa’s own estimate of the problem is useful for budgeting. If a store misses 216 appointments a month worth $1.17 million a year, each one is worth about $451 in repair order revenue. That figure gives a ceiling for what a pay-for-performance appointment fee should cost.

The funding and team figures matter for a different reason. Dealership AI has attracted many young vendors, and a buyer signing a multi-store contract wants a supplier likely to be around for renewal. A $48 million funding total, 50 machine learning engineers and OEM program approvals from GM and Ford suggest Numa is past that early stage.

Agents on One System Tied to the DMS

Numa runs a set of agents on one system connected to the DMS and scheduler. Each handles a part of the service and sales phone workload.

Voice AI and the Other Numa Agents

• Voice AI: answers every inbound call with the customer’s history, pulls real-time DMS data for status questions and books appointments live on the call.
• Appointment Agent: books service appointments into real open slots and records every call, including ones that do not book, handing off to advisors or the BDC when needed.
• Opportunities: surfaces declined and unsold work from past visits and books it.
• Operator: routes callers to the right person with what Numa calls precision routing.
• Numa for Sales: gets sales calls to staff with full inventory context.
• Call Intelligence: records, transcribes and summarizes calls between advisors and owners, scores them, suggests coaching and supports compliance reviews.
• LiveCSI: tracks customer satisfaction in real time instead of waiting for OEM surveys.

The Smart Inbox

Every call and text sits in one thread with the repair order beside it. When the AI hands off, the advisor sees what was said and what the customer needs, so the customer does not repeat the story. Numa coordinates voice and text in the same interface, which matters for status updates that start as a call and end as a text.

Where It Earns Its Keep

Numa’s own writing on the service drive points to the first 90 minutes after the lane opens on a Monday, when drop-offs, status calls and new bookings all hit at once. That is when callers wait on hold or hang up, and when an agent that answers every call and books into the scheduler has the most to do. The same logic applies to lunch hours, Saturdays and after-hours calls, when advisors are with customers or gone for the day. The AI does not replace advisors at the counter; it keeps the phone queue from turning into lost appointments while they work.

Choosing Agents and Connecting CDK or Other DMS Tools

• Demo and scope: the dealer chooses which agents to run and Numa quotes the platform.
• Connect the DMS and scheduler: Numa integrates with CDK, Reynolds and Reynolds, Tekion, Dealertrack and Xtime; at its 2025 launch it also listed DealerBuilt and PBS.
• Configure routing and handoff: decide which calls the AI completes, which go to advisors and which go to the BDC.
• Coach and measure: use Call Intelligence scoring and LiveCSI to track advisor and AI performance.

Advisors Still Sell the Work and Calm Upset Customers

Advisors still sell the work, explain repairs, approve estimates and handle upset customers the AI hands over. Managers set the routing rules, review scored calls and decide how Opportunities follow-ups should be worded. Sales staff take every routed sales call; Numa for Sales connects rather than closes. The value of the system depends on advisors working the Smart Inbox quickly once a handoff arrives.

Demo-Only Pricing and Structures Numa Has Described

Numa does not publish a price list, and the website routes buyers to a demo. The pricing structures below are those Numa described at its 2025 agent platform launch.

Judging a Quote Against $451 per Appointment

Numa’s fees are private, so these scenarios show how to judge a quote rather than what it will be. The $451 value per appointment is derived from Numa’s own estimate; volumes are our assumptions.

• A service drive booking 300 AI appointments a month: at Numa’s implied $451 of repair order revenue each, those visits represent about $135,300 in repair order revenue a month. Compare the total per-appointment fee against your gross profit on that revenue, not against the revenue itself.
• A store adding Call Intelligence for 8 advisors: the bill is eight times the per-user monthly fee. Ask whether service managers and BDC agents count as users.
• A group adding Numa for Sales later: sales routing is quoted separately, so price the full bundle at the start to avoid surprises at renewal.

Other costs to plan for: fees your DMS vendor may charge for third-party data access, staff time to work the Smart Inbox and the cost of any separate tool for internet lead follow-up.

Numa Compared With Toma, Matador AI, DealerAI and Impel

Dealership AI divides between voice-first agents built for the service drive and BDC-style agents that work sales leads across channels. Numa sits firmly in the first group.

Toma is Numa’s closest rival on the phones. Matador AI and DealerAI cover sales leads by text and chat more fully, and DealerAI is the only one here with public prices. Explore more options in our AI agents for automotive and voice AI guides.

Service Departments Missing Calls

• Service departments with unanswered calls: Voice AI answers every call and books into open slots using DMS data.
• Fixed-ops directors who want to coach advisors: Call Intelligence scores every advisor call and suggests coaching.
• Stores with lots of declined work: Opportunities brings back unsold work and books it.
• GM, Ford, Stellantis and BMW dealers: Numa is a GM iMR approved turnkey vendor, available through FordDirect and active in Stellantis and BMW programs.
• Dealers who prefer paying for results: the Appointment Agent bills only for appointments fully booked by AI.

Stores Chasing Internet Sales Leads

• Stores focused on internet sales leads: a BDC-style agent such as Matador AI or DealerAI follows up leads across text and email in more depth.
• Buyers who need published prices: Numa quotes privately.
• Independent stores on unsupported systems: much of the value depends on live DMS and scheduler data.
• Businesses outside car retail: the agents are built for dealerships.

What Counts as an AI-Booked Appointment

• Definition of a booked appointment: pay-for-performance only works if you agree what counts as fully booked by AI, and whether no-shows or rescheduled visits are billed.
• Company-reported outcomes: response time and repair order gains are Numa’s figures. Set a baseline from your phone system and DMS before go-live.
• Call recording rules: Call Intelligence records conversations, so consent and disclosure rules in your states apply.
• DMS access fees: third-party access to CDK or Reynolds data can carry its own charges.
• Service-first scope: plan for another tool if internet lead nurturing is a priority.

The NADA 2025 Agent Platform Launch

• At the 2025 NADA Show, Numa unveiled its first AI agent platform, launching the Appointment Agent on pay-for-performance pricing and the Call Intelligence Agent, and said it had tripled its DMS integrations.

A Proven Pick for Busy Service Lanes

For service departments handling heavy call volume, Numa is a credible, proven choice and scores 8.0/10 on our scale. It does well on autonomy and integrations: Voice AI books into real open slots with live DMS data, and the platform connects to the major DMS vendors and OEM programs. Numa could lift its score by publishing pricing and gathering public ratings; setup also depends on DMS access.

The pay-for-performance Appointment Agent is the strongest reason to talk to Numa, because it ties cost to booked work. Get the definition of a billable appointment in writing, price every module you might add later and compare the quote with what your missed calls cost today. A two-week export of missed and abandoned calls from your phone system, matched against booked repair orders, gives you that number before the first meeting. Stores whose main problem is internet sales leads rather than service calls should look first at a BDC-style agent and treat Numa as a second step.

DMS Support and Live Call Booking

How Much Does Numa Cost for a Dealership?

Numa does not publish prices, so dealers get a quote after a demo. At its 2025 agent launch, Numa said the Appointment Agent is pay-for-performance, billed only for appointments fully booked by AI, and Call Intelligence costs a fixed monthly fee per user.

Which DMS Platforms Does Numa Integrate With?

Numa lists CDK, Reynolds and Reynolds, Tekion and Dealertrack, plus Xtime for scheduling. At its 2025 launch it also named DealerBuilt and PBS Systems and said its DMS integrations reach about 90% of the market.

Can Numa Book Service Appointments on Its Own?

Yes. Voice AI and the Appointment Agent book into real open slots during the call, and Opportunities books declined or unsold work. Calls the AI cannot finish go to an advisor or the BDC with the conversation in the Smart Inbox.

Does Numa Handle Sales Calls Too?

Numa for Sales answers and routes sales calls to staff with inventory context. Numa’s depth is in service, so dealers focused on internet lead nurturing often pair it with a BDC-style agent.

How Does Numa Compare With Toma?

Both are voice-first agents for dealership phones. Numa leans on its Smart Inbox, repair-order context, call scoring and real-time CSI, while Toma sells service, parts and full-store receptionist agents priced by module and location.