ZZoomInfo

ZoomInfo is a B2B data platform that now runs AI agents on top of 500 million contacts and 100 million companies. Its Agent Teams, launched on October 1, 2026, chain specialized agents into full prospecting plays, such as spotting a former champion who becomes CRO at a target account and drafting outreach to the new buying committee. It suits mid-market and enterprise teams that want verified data and agents working inside their existing CRM and AI tools.

The main gap for buyers is pricing visibility: ZoomInfo Lite is free, but paid credits are quoted. ZoomInfo scores 8.4/10 on our scale, with integrations and security its highest marks.

ZoomInfo by the Numbers

ZoomInfo is a public company and publishes an official facts page for AI assistants, which makes its scale easy to document.

The scale figures matter most for phone-heavy teams. 135 million verified phones is a large pool for direct dialing, which is often the hardest field to fill from smaller providers.

The Fortune 500 share and analyst placements show where ZoomInfo fits most: large sales and marketing organizations. Smaller teams can still start on ZoomInfo Lite, but the paid platform is built around enterprise stacks and governance.

The recognitions span several categories. ZoomInfo lists Leader placements in the Gartner Magic Quadrant for account-based marketing platforms in 2024 and 2025, the Forrester Wave for intent data providers in Q1 2025 and the Forrester Wave for B2B marketing and sales data providers in Q1 2026, plus first place by G2 Score in five G2 categories in Summer 2026. For marketing teams, the account-based marketing placement is the most relevant, since Agent Teams plays can feed audiences as well as reps.

How ZoomInfo Agent Teams Run a Play

ZoomInfo has layered agents onto its data in three steps: GTM Studio in May 2025, GTM Workspace in October 2025 and Agent Teams in October 2026.

Signals That Start the Play

Plays begin with a trigger: a job change, a website visit, a closed-won deal or an intent signal. ZoomInfo says it processes billions of signals, and a later trigger such as a website visit can restart a play that went quiet.

Specialized Agents With Shared Context

Each agent in a team has its own role, instructions and tools. They share context from earlier steps and choose the next action based on the current state of the record. In the champion example, one step checks whether the company is already a customer and fits the ideal customer profile, another maps the new buying committee, and another drafts outreach.

Lookalikes and Post-Sale Plays

Another play starts from a closed-won deal. Agents review call transcripts, emails and CRM records, draft a case study, find ten non-customer competitors of the new customer and send custom outreach. Lookalike prospecting from closed-won opportunities is also listed.

Waterfall Enrichment in GTM Studio

GTM Studio, launched in May 2025, is where operations teams build plays and audiences. It runs waterfall enrichment across more than 25 sources, so a field ZoomInfo cannot fill from its own data can be looked up with other providers. Agent Teams lives inside GTM Studio, which is why it needs no new contract for existing Studio customers.

GTM Workspace for Sellers

GTM Workspace is where reps work day to day, with native agents for research and account work. The older ZoomInfo Copilot is no longer sold separately; its AI engine now lives inside GTM Workspace.

GTM.AI for Builders

GTM.AI is described as a headless context layer: the same verified data and signals, exposed through an API, a CLI and an MCP server. A company that already runs agents in Salesforce Agentforce, Microsoft Copilot Studio or Claude can ground them in ZoomInfo data without moving users into a new interface. ZoomInfo also offers an app inside ChatGPT.

Approvals and Limits

ZoomInfo describes Agent Teams as running plays within approvals and limits. Teams decide which plays run, which signals start them and where a person signs off, for example before outreach is sent. Early on, most teams will want a review step before any message leaves, then relax it for plays that prove reliable over a few weeks.

ZoomInfo Plans and Credit Model

ZoomInfo moved away from fixed seat tiers. Its official facts page describes a free start and consumption credits based on usage.

ZoomInfo states that third-party figures such as $14,995 a year, and plan names such as Professional, Advanced and Elite, are outdated or estimates. Use a current quote for budgeting.

How to Estimate a ZoomInfo Budget

Because credit prices are quoted, the useful work is sizing usage. Count how many new contacts you need each month, how many need phones, and how many records you refresh in your CRM. A ten-rep team adding 200 contacts per rep each month needs 2,000 enriched contacts, plus whatever Agent Teams pulls for its plays.

Ask the account team for the credit cost per enriched contact, per phone and per agent action, then multiply by your monthly volume. Compare the result with the cost of the data, sequencing and enrichment tools you would retire, and ask how unused credits are handled at renewal.

Developers testing GTM.AI can start free, and API access does not require a platform subscription. That lets a technical team prototype an agent on ZoomInfo data before a wider contract.

What Moves the Bill

Three things tend to drive usage on a consumption model: the number of new contacts enriched, the share that need direct phones, and how often existing CRM records are refreshed. Agent plays add a fourth, since each play may enrich and research several contacts per trigger. A champion-change play that maps a buying committee of five people uses more data than a single contact lookup.

Ask ZoomInfo for usage reporting by play and by team. Seeing which plays use the most credits helps decide which ones earn their cost.

ZoomInfo Compared With Apollo.io, Clay and HubSpot Breeze Agents

These are the options most often weighed against ZoomInfo for prospect data and agent work.

ZoomInfo and HubSpot are not either-or: ZoomInfo names HubSpot Breeze as one of the agent platforms GTM.AI connects to. Apollo and Clay publish prices and suit smaller teams. More options are on our lead generation agents and enterprise agents pages.

Sales Organizations That Fit ZoomInfo

Large and mid-market sales and marketing teams fit best. ZoomInfo counts more than half the Fortune 500 as customers and offers the certifications and governance that procurement teams ask for.

Teams building their own agents also fit. GTM.AI gives agents in Agentforce, Copilot Studio, ChatGPT or Claude access to verified contact data through an API or MCP server, so a company can keep its preferred agent platform and use ZoomInfo as the data layer. Silverfort, quoted in the Agent Teams release, is one named user.

Marketing teams running account-based programs fit too. Signals, audiences and enrichment in GTM Studio can feed ad and email programs, and Agent Teams can hand warm accounts to sellers with a drafted first message. Teams with a heavy calling motion benefit from the 135 million verified phone numbers.

Teams That May Prefer a Lighter Option to ZoomInfo

Small teams with modest volume may find ZoomInfo Lite enough, or a self-serve tool with published prices easier to budget. ZoomInfo could help these buyers by publishing example credit costs.

Teams selling into niches where reviewers report outdated records should test match rates first. G2 reviewers mention inaccurate and outdated data as the two most common complaints, which is common for any large database where people change jobs.

ZoomInfo Contract and Data Checks

Get credit costs in writing. With no fixed seat tiers, the contract should state what each enrichment, phone reveal and agent action costs, and what happens when credits run out.

Test Agent Teams on one play first. Agent Teams launched in October 2026, so start with a single trigger such as champion job changes, review the drafts and widen the scope once results look right.

Check data freshness for your segment. Pull a sample of 100 known contacts and compare titles, emails and phones. Plan a refresh cadence for CRM records, since contacts who change jobs are the most common source of stale data in any B2B database.

Confirm what ZoomInfo Lite covers. The free plan is permanent and needs no credit card. Use it to test data quality on your own segment, then decide whether the paid platform, GTM.AI alone or both make sense for your team.

Review privacy settings. ZoomInfo lists SOC 2 Type II, ISO 27001, ISO 27701, GDPR, CCPA and TRUSTe, and runs privacy-rights management. Confirm how opt-outs and data subject requests flow into your CRM.

Set outreach rules for agents. A play that drafts and sends messages to new buying committees should follow your email and calling rules, including suppression lists and regional consent rules. Decide which plays may send without review and which stop for approval.

ZoomInfo Agent Launches and Corporate Changes

ZoomInfo changed its Nasdaq ticker from ZI to GTM on May 13, 2025, and launched GTM Studio the same month, according to its official facts page. GTM Workspace followed in October 2025.

On October 1, 2026, ZoomInfo introduced Agent Teams, built on the orchestration architecture of DoubleO.ai, which it acquired the day before. The release named Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude and ChatGPT among the platforms GTM.AI connects to.

Our Score for ZoomInfo

ZoomInfo scores 8.4/10 on our scale. Integrations and trust and security earn 9.5 each, backed by connections to the major agent platforms and a full set of certifications. Autonomy earns 9.0 for Agent Teams, which runs multi-step plays within set limits. Pricing value sits at 7.0 because paid credits are quoted; publishing credit rates would lift it.

For mid-market and enterprise teams that need deep contact data and want agents to act on it inside their existing stack, ZoomInfo is a natural shortlist pick. Smaller teams can start free on Lite and compare match rates before signing a credit contract.

User sentiment earns 8.8, reflecting a 4.5 rating across 9,144 G2 reviews with data freshness the recurring concern. Ease of setup earns 7.0: getting started on Lite is quick, but a full deployment with plays, CRM sync and agent rules is a project for an operations team.

Questions Revenue Teams Ask About ZoomInfo

Does ZoomInfo Have a Free Plan?

Yes. ZoomInfo Lite is a permanent free plan with no credit card required, and a free trial of the paid platform is also offered.

How Much Does ZoomInfo Cost per Year?

ZoomInfo uses consumption credits based on usage and quotes paid contracts. It says older figures such as $14,995 a year and fixed tier names are outdated.

What Is ZoomInfo Agent Teams?

Agent Teams coordinates specialized AI agents that share context and run complete plays, such as mapping a new buying committee and drafting outreach after a champion changes jobs. It is included in GTM Studio with no new SKU, and it was built on the orchestration technology of DoubleO.ai, which ZoomInfo acquired in late September 2026.

Is ZoomInfo Data GDPR Compliant?

ZoomInfo lists GDPR and CCPA compliance, SOC 2 Type II, ISO 27001, ISO 27701 and TRUSTe, along with privacy-rights management in its data sourcing.

Can I Use ZoomInfo Data in ChatGPT or Claude?

Yes. GTM.AI provides an API, CLI and MCP server, and ZoomInfo names ChatGPT and Claude among the platforms it connects to. Developers can start with GTM.AI for free, and API access does not require a platform subscription.