EEva

Eva reprices Amazon listings every 119 seconds, which is Amazon’s own refresh rate, and weighs more than 600 criteria in each decision. The same platform manages ad bids and dayparting, forecasts inventory and files reimbursement claims, and each customer gets a senior growth specialist for about 30 to 35 hours a month.

That mix of software and people fits Amazon brands that want one partner across pricing, ads and operations. Small sellers looking for a cheap self-serve repricer may find the quote-based model heavier than they need. Trustpilot reviewers give Eva 4.5 out of 5 across 94 reviews, and we rate it 8.2/10 on our scale.

Eva by the Numbers

Eva publishes a lot of aggregate figures on its solution pages. The table pulls the main ones together with its help center and Trustpilot.

The averages are Eva’s own and cover brands it manages, so they mix software and service effects. The American Foods recovery figure is the most concrete: reimbursement claims are money already owed, so finding them is close to pure gain for the seller.

The 30 to 35 hours of specialist time per month is the number that explains the business model. Eva is closer to a tech-enabled agency than a self-serve app, and its pricing reflects that.

How Eva Runs Pricing, Ads and Recovery

Eva describes one platform for Amazon businesses that combines advertising, pricing, analytics, inventory and funds recovery, with the ads and pricing decisions coordinated by the same system.

Repricing Every 119 Seconds

The pricing engine adjusts prices based on competition, demand and profit margin. Eva says it reprices at Amazon’s refresh rate of 119 seconds and makes its calculations in milliseconds across more than 600 criteria. For private-label sellers, its pricing work covers pricing architecture and promotion strategy, not only Buy Box battles.

Ad Bidding and Dayparting

On the ad side, Eva automates bid management, dayparting and campaign adjustments, and sellers can apply them at the store, product or campaign level. Budget allocation ties to the product’s ranking stage and profitability, so a new launch and a mature best seller get different treatment. Advertising and SEO intelligence links search term, ranking and conversion signals.

Inventory Forecasts

Inventory tools track stock levels and predict demand. In managed engagements Eva sets an inventory baseline in the first 30 days and aligns stock with demand between days 91 and 180, according to its six-month roadmap.

Reimbursement Recovery

Funds recovery identifies money Amazon owes the seller, such as fee errors, chargebacks and overpayments, and automates the claims. One Trustpilot reviewer said an initial audit found $200,000 in unclaimed reimbursements, and Eva’s American Foods case reports $435,000 recovered.

The Growth Specialist’s Role

Every engagement includes a dedicated senior growth specialist for about 30 to 35 hours a month, custom ad graphics, monthly reports, niche research and strategy. Full-service Amazon management adds listings, catalog, pricing, inventory and account health, and Eva also manages Shopify and TikTok Shop and expands brands to Walmart and Target.

Results Eva Reports by Metric

Eva publishes ranges for the Amazon metrics it tracks across managed brands: click-through rate up 5 to 18 percent, conversion rate up 6 to 18 percent, TACOS down 8 to 22 percent and contribution profit up 2 to 7 points. Named cases include Morinaga with a 40 percent profit gain, Chicken of the Sea with more than $500,000 in vendor funds and Ninja with 42 percent higher European revenue. These are vendor figures across different brands and time frames, so they show the range of outcomes Eva claims, not a promise for a new account.

Partner Status

Eva lists Amazon Ads Advanced Partner status and membership in the Amazon Marketplace Developer Council, along with partner badges from Shopify, TikTok Shop, Google (Premier Partner), Meta and Walmart Advertising. Partner tiers usually require spend and certification thresholds with each platform, which gives buyers some outside signal about the team’s experience.

Other Eva Tools

Eva also lists Eva Intelligence, a Listing Optimizer and the Eva Growth Fund alongside its core platform. Its podcast series features co-founder and CEO Hai Mag telling the company’s story, which gives buyers a sense of the people behind the product before a first call.

A First Quarter With Eva

A supplement brand doing $150,000 a month on Amazon books the free audit. Eva’s team returns a 90-day roadmap. In month one, the platform connects, reimbursement recovery starts, and an inventory baseline is set. Repricing runs on the 119-second cycle within agreed margins, and ad bids move with dayparting rules. By month three, the specialist reviews ranking and profit by product and shifts budget toward items at the right ranking stage.

Decisions an Eva Client Keeps

Sellers also keep the data inputs. Costs, promotions planned with retailers and supplier lead times feed the pricing and inventory engines, and Eva’s forecasts are only as good as those inputs.

Product decisions, margin floors and brand approvals stay with the seller. Eva’s model involves frequent meetings, so sellers should plan time for monthly reviews and approvals of creative and listing changes.

Eva Pricing Starts With an Audit

Eva does not publish plan prices. The path to a price is a free audit, a call and a roadmap, after which the scope sets the fee.

Weighing a Quote Against Recovery and Margin

Without list prices, build the case from your own numbers. A brand with $150,000 in monthly sales and a 30 percent margin earns $45,000 a month in gross profit. A 5 percent lift in that margin pool is $2,250 a month, and recovered reimbursements add a one-time gain on top. The quote should be measured against those figures.

For comparison, self-serve repricers publish prices: Aura runs $37 to $237 a month and Seller Snap starts at $100 a month on annual billing. Neither includes ads management, recovery or a specialist, which is what Eva’s fee covers.

Run the same test at a smaller size. A brand at $50,000 a month with a 30 percent margin has a $15,000 monthly gross profit pool, so a 5 percent lift is $750 a month. At that scale, a managed engagement has to earn its fee through recovery and ad savings as much as through pricing, which is why smaller sellers often start with a self-serve repricer.

Specialist time also has a value. At 30 to 35 hours a month, the engagement replaces part of a marketplace manager’s role, which is a useful benchmark when a brand compares the quote with hiring.

Eva Compared With Seller Snap, Aura and Quartile

The trade-off is control and speed of start. Self-serve tools run the day a seller connects them, and the seller keeps every lever. Eva takes longer to set up but returns a team that handles levers the seller may not have time for.

Eva is the broadest of the four. Seller Snap and Aura are self-serve repricers with public prices. Quartile pairs AI and strategists on advertising across many retailers but does not reprice. Brands that want ads, pricing and recovery handled together lean toward Eva; those that only need a repricer can save with Aura or Seller Snap. See more on our Amazon seller agents page, and pair any of these with Amazon’s free Seller Assistant.

Brands That Fit Eva’s Model

Amazon brands doing enough volume to justify a managed engagement fit best. They gain from coordinated pricing and ads, and from a specialist who knows their catalog.

Brands expanding to Walmart, Target, TikTok Shop or Shopify benefit from one partner across channels, and Trustpilot reviewers single out the unified dashboard.

Consumer packaged goods brands with large catalogs also fit. Eva’s named cases include food, kitchen appliance and seafood brands, where promotions, vendor funds and inventory turns matter as much as ad bids.

Sellers who suspect Amazon owes them money gain from the recovery work, which can pay for part of the first months.

Sellers Who May Prefer a Lighter Tool

Solo resellers who want a repricer only may find a self-serve tool such as Aura or Seller Snap a better fit, with published prices and trials.

In-house teams that already run ads well and only want a faster repricer may pay for service they do not need. A self-serve tool with a published price keeps control in house.

Teams that want results in the first week may find Eva’s onboarding slower than expected. Reviewers mention around six weeks for things to settle.

Onboarding, Contracts and Data Access

The most cited Trustpilot complaint is slow setup. Agree on a timeline and the first 30-day deliverables before signing.

Overlap with existing tools is worth checking too. If a brand already pays for an ad tool or a repricer, running Eva next to it can create two systems changing the same bids or prices. Pick one owner for each lever before go-live.

Ask about contract length, notice periods and who owns campaign structures and creative if you leave. A managed model means the vendor touches listings, ads and pricing, so define approval rules in writing.

Results take time by design. Eva’s six-month roadmap sets an inventory baseline in the first 30 days and aligns inventory with demand between days 91 and 180, so judge the engagement on a quarter or two, not on the first month.

Eva could publish starting prices and a security summary on its site. Both would help smaller brands assess it before a sales call.

Our Take on Eva for Amazon Brands

Eva earns 8.2/10 on our scale. Autonomy is high, with 119-second repricing and automated bids, and user sentiment is strong at 4.5 out of 5 from 94 Trustpilot reviews. Pricing value and setup score lower because pricing is quote-based and onboarding takes weeks.

Where Eva can grow is transparency. A starting price, a published security summary and a faster onboarding path would make the platform easier to buy for mid-size sellers, and they would lift its setup and pricing scores on our scale.

For a brand that wants pricing, ads and reimbursements handled by one partner, Eva belongs on the shortlist. Take the free audit, compare the quote with your margin pool, and set clear approval rules.

Brand Questions About Eva’s Platform

How Much Does Eva Cost?

Eva does not publish prices. It offers a free account audit, a 30-minute call and a 90-day roadmap, then quotes based on scope.

How Often Does Eva Reprice?

Eva says it reprices at Amazon’s refresh rate of 119 seconds, with calculations across more than 600 criteria made in milliseconds.

Is Eva Software or an Agency?

Both. The platform automates pricing, ads, inventory and recovery, and each engagement includes a senior growth specialist for about 30 to 35 hours a month. Full-service plans go further and hand listings, catalog and account health to Eva’s team, so the split between software and service depends on the scope a brand buys.

Does Eva Recover Amazon Reimbursements?

Yes. Funds recovery finds fee errors, chargebacks and overpayments and automates claims. Eva’s American Foods case reports $435,000 recovered.

Which Channels Does Eva Cover Besides Amazon?

Eva manages Shopify and TikTok Shop, expands brands to Walmart and Target, and runs ads on Amazon DSP, Google, Meta, Target and Instacart. It says it operates in more than 10 global markets, and its Ninja case study cites a 42 percent gain in European revenue, so international Amazon marketplaces are in scope as well.