IImprovado AI Agent

Improvado AI Agent is the plain-English front end to Improvado’s marketing data platform. A marketer asks a question, the agent writes and runs SQL across data from more than 1,400 sources, and returns a chart, table or dashboard. It also delivers templated reports on daily, weekly or quarterly schedules, and connects to tools such as Asana, Notion and Jira through MCP.

It fits marketing teams, brands and agencies that already pull data from many ad, CRM and web platforms. The full platform, including the agent, starts at $20,000 a year, while an MCP Only plan costs $100 a month. The size of that contract is the main point to weigh. Improvado AI Agent scores 8.7/10 on our scale, led by integrations.

Improvado AI Agent by the Numbers

These figures come from Improvado’s pricing and blog pages, a 2025 news report and GetApp. Customer results are Improvado’s own case figures.

The action caps are the planning number most buyers miss. Starter allows 20 AI Agent actions a day, about 440 across 22 working days. A team of five analysts asking four questions a day each would use the full allowance.

The customer results describe the platform as a whole, including automated data collection. They suggest what consolidating reporting can save, and they are Improvado’s own figures.

How Improvado AI Agent Answers and Reports

The AI Agent works on top of Improvado’s data platform, so the first step is getting data into one place.

Unifying Marketing Data

Improvado connects to more than 1,400 sources, such as ad platforms, CRMs, analytics tools and sales systems, with every connector included in the price. Data lands in a model Improvado manages, or in your warehouse: Snowflake, BigQuery, Databricks or Redshift. Governance rules check naming and data quality.

Asking a Question

You type a question in plain English, such as a budget pacing report for this month or the top five campaigns by ROAS. The agent translates it into SQL, runs it and returns a report, chart or table. You can ask follow-up questions in the same thread and export results to CSV.

Business-Aware Answers

The September 2025 update taught the agent your company’s own metrics, definitions and workflows, and added comparisons with industry benchmarks. Deeper reasoning handles multi-step questions and explains the drivers behind a change in performance.

Dashboards and Scheduled Workflows

The agent builds charts and dashboards on demand. Templated and scheduled workflows deliver recurring reports, from daily updates and weekly summaries to quarterly business reviews. A separate Actionable Insights product sends period-over-period reports and alerts on opportunities and anomalies.

MCP Connections

MCP support connects the agent to tools such as Asana, Notion, Jira and PostgreSQL. The MCP Only plan works the other way round: it lets your own AI assistant query Improvado’s knowledge graph and modeled data, with 300 MCP actions a week.

Governance Rules and Workspaces

Marketing Data Governance comes with Starter and up. It sets rules on data such as campaign naming, so a report does not split one campaign into three because of inconsistent names. Starter includes three rules, Growth 10 to 25 and Enterprise 100. Workspaces separate brands, regions or agency clients, with one on Starter, up to 10 on Growth and unlimited on Enterprise.

Good governance makes the agent more useful. When campaign names and metric definitions are consistent, plain-English questions return cleaner answers and scheduled reports need fewer corrections.

A Sample Week for an Agency Analyst

An agency analyst manages reporting for six retail clients on Growth, each in its own workspace. Monday’s scheduled workflow sends every client a weekly performance summary. On Tuesday, a client asks why paid social cost per acquisition rose. The analyst asks the agent, which compares the last two weeks by campaign and audience and returns a chart showing that one prospecting campaign drove the change. On Thursday, the analyst builds a new dashboard for a client’s product launch by describing it to the agent. Each request counts toward the daily action cap.

Improvado Plans and AI Agent Limits

Improvado prices platform plans yearly, by data volume and AI actions. All connectors are included.

Add-ons include Advanced Analytics, with marketing mix modeling, incrementality testing and multi-touch attribution, from $20,000 a year, and Creative Analytics from $4,000 a year. Both work with Growth and Enterprise. SSO is a paid add-on on Growth.

Improvado Costs for Three Buyers

A brand team that already uses Claude or ChatGPT can start on MCP Only at $100 a month, or $1,200 a year, and query Improvado data through its own assistant with 300 MCP actions a week.

A mid-sized marketing team on Starter pays from $20,000 a year, about $1,667 a month. With 20 AI Agent actions a day, or about 440 a month across 22 working days, that is roughly $3.79 per action if every action is used.

An agency on Growth with 10 client workspaces pays from $41,700 a year, about $4,170 per workspace. Adding Creative Analytics brings the floor to $45,700 a year.

Picking Between MCP Only and a Platform Plan

MCP Only suits a team that already uses an AI assistant and has modest data, up to 2 million rows a year with daily sync. It includes no AI Agent actions, so all questions go through your own assistant, limited to 300 MCP actions a week.

Starter suits a team that wants the built-in agent, scheduled reports and governance on up to 20 million rows. The jump from $1,200 a year to $20,000 is large, so a trial period on MCP Only can show whether the data model answers the team’s questions before signing a platform contract.

Improvado AI Agent Compared With Rollstack, Moby and Julius AI

These tools all produce reports with AI, but they draw from different data and serve different teams.

Improvado covers the widest set of marketing sources and handles data collection as well as reporting. Rollstack turns BI output into decks, Moby focuses on ecommerce store and ad data, and Julius analyzes data you upload. More options are on our reporting agents and marketing agents pages.

The cost gap is wide. Improvado’s platform suits teams that would otherwise pay for data pipelines, a warehouse model and reporting separately. Teams with one store or a few ad accounts may get enough from Moby or Julius at a fraction of the price.

Marketing Teams That Fit Improvado AI Agent

Brands with many channels fit best. A team running search, social, programmatic, affiliate and CRM programs gets one model and one agent to ask, with every connector included.

Agencies on Growth fit through up to 10 workspaces, scheduled client reports and an agent that answers client questions quickly. Enterprises with strict access needs get SSO, HIPAA and governance rules.

Teams that already have an AI assistant and a modest data volume can start on MCP Only and move to a platform plan when they need the built-in agent and higher limits.

Healthcare marketers fit on Growth and Enterprise, which list HIPAA. Teams that report on patient acquisition campaigns can keep that data in a HIPAA-listed plan.

Analysts who spend much of their week pulling exports from ad platforms also fit. The customer stories Improvado publishes, such as Chacka cutting manual reporting time by 90% and SoftwareOne reporting three times ROI on global marketing reporting, come from that kind of consolidation.

Teams That May Want a Smaller Reporting Setup

Small businesses with a few ad accounts may find $20,000 a year more than they need. A spreadsheet agent or an ecommerce analytics tool may cover their reporting at a lower price.

Finance teams that report from Tableau or Power BI into slides may prefer Rollstack, which builds decks from BI tools they already use.

Action Caps, Add-Ons and Contract Terms at Improvado

Size actions to your team. Starter allows 20 AI Agent actions a day. Count how many questions and reports your team runs daily before choosing a plan.

Price the add-ons. Marketing mix modeling, incrementality and attribution sit in Advanced Analytics from $20,000 a year. Creative Analytics costs from $4,000 a year.

Plan for an annual commitment. Platform plans are annual and start with a demo. There is no free trial, so ask for a pilot scope if you need proof first.

Check workspaces. Starter has one workspace, Growth up to 10 and Enterprise unlimited. Agencies with many clients should confirm how clients map to workspaces.

Review AI output. The agent writes SQL from plain English. Check the logic on important reports before they reach clients or executives, and save trusted queries as templates.

Plan data volume growth. Row limits rise by plan, from 20 million a year on Starter to 1 billion on Enterprise. Adding new channels or markets mid-contract can push a team toward the next tier, so forecast row growth before renewal.

Improvado AI Agent Update in 2025

On September 26, 2025, MarTech360 reported that Improvado released a next-generation AI Agent. The update added business-aware insights with industry benchmarks, instant charts and dashboards, templated and scheduled report workflows, deeper multi-step reasoning and MCP support for tools such as Asana, Notion, Jira and PostgreSQL. It was made available to all Improvado customers. Roman Vinogradov, VP of Product, said it makes marketing data accessible to everyone.

Our Read on Improvado AI Agent

Improvado AI Agent scores 8.7/10 on our scale. Integrations earn 9.8, the highest of the six, for 1,400+ included sources plus warehouse and MCP connections. User sentiment earns 9.2 from GetApp reviewers rating the platform 4.5. Autonomy and trust and security each earn 8.8: the agent writes SQL, builds dashboards and runs schedules, and HIPAA, SSO and governance rules are available.

Pricing value earns 8.0, reflecting published prices with a high entry point. Ease of setup earns 7.8, since platform plans start with a demo and data modeling.

For a marketing team or agency that pulls data from many platforms, Improvado AI Agent removes much of the manual reporting work. Start on MCP Only if you already use an AI assistant, or ask for a demo with your own top five recurring reports.

The deciding question is whether your team needs the data platform as well as the agent. If you already have clean, modeled marketing data in a warehouse, a lighter AI tool may be enough. If data collection is the real bottleneck, the platform and agent together address it.

Marketer Questions About Improvado AI Agent

How Much Does Improvado AI Agent Cost?

The AI Agent comes with platform plans from $20,000 a year on Starter and $41,700 on Growth. Enterprise is quoted. An MCP Only plan costs $100 a month and lets your own AI assistant work with Improvado data.

What Can I Ask Improvado AI Agent?

Plain-English questions about your marketing data, such as budget pacing or top campaigns by ROAS. It writes SQL, runs it and returns reports, charts or tables, and it supports follow-up questions.

Does Improvado AI Agent Send Scheduled Reports?

Yes. Templated and scheduled workflows deliver recurring reports, from daily updates to quarterly business reviews.

How Many Data Sources Does Improvado Support?

More than 1,400 pre-built sources and destinations, all included in the price, plus Snowflake, BigQuery, Databricks and Redshift.

Is There a Free Trial of Improvado?

No free trial is listed. Platform plans start with a demo, and the MCP Only plan has a direct signup.