CCloutly

Cloutly is a review management tool for service businesses that automates the asking and assists with the answering. After each visit, it sends a timed review request by SMS and email, follows up on its own, stops once the customer posts, and skips people who reviewed recently. When reviews, texts or DMs arrive, its AI drafts a reply in the tone you pick, and you send it. Cloutly tracks 39 review sites and says more than 5,000 service-led businesses use it.

It suits salons, clinics, fitness studios, real estate offices and franchise networks that want a steady flow of reviews without handing replies fully to a machine. Owners who want fully automatic replies should look elsewhere. We rate it 8.5/10 on our scale, with strong marks for setup, integrations and early reviews.

Cloutly by the Numbers

Cloutly’s homepage and help center give its coverage and customer figures, and Capterra adds independent ratings.

The 39 supported sites stand out for a tool of this size. Many review tools focus on Google and Facebook. Cloutly includes industry sites such as Zocdoc for doctors, Zillow for real estate, OpenTable for restaurants, Booking.com for hotels and Indeed and Glassdoor for employer reviews. A business can ask for reviews where its own customers look.

The Bishops Cuts/Color result, 181% more new reviews in 30 days, shows what timed requests with follow-ups can do when a business was not asking consistently before. Results will depend on visit volume and how many customers have a phone number on file, so set a baseline of reviews per month before starting.

The named customers show the target market: home care (Home Instead), hospitality (Merivale), retail franchises (Swimart), hair salons (Just Cuts and Bishops) and real estate (Ray White). Several are franchise networks, which matches Cloutly’s multi-location plans.

Inside Cloutly’s Review Request and Reply Flow

Cloutly splits the job into asking, answering and showing off reviews. The steps below follow its homepage and help center.

Connecting Customer Data

Cloutly needs to know who visited. A business connects its booking or commerce system, such as Mindbody, ClubReady or Square for studios and salons, or HubSpot, Klaviyo or Iterable for marketing lists. Zapier and a REST API cover other systems. A customer list upload works for businesses without an integration.

Timed Requests and Follow-Ups

Requests go out at a set time after the visit. SMS is sent alongside email when a phone number is on file. Cloutly follows up automatically, stops once a review is posted and avoids asking customers who reviewed recently. Capterra reviewers mention drip campaigns and the option to add video to requests. SMS credits are used per message segment, with rates by destination country; emoji and curly quotes use more of a segment. When credits run out, campaigns continue by email until you top up.

Drafting Replies With AI

Each new review, text or DM appears in the inbox. Draft with AI writes a reply from the review text in the tone you select. You edit it and send. Cloutly states plainly that nothing is posted without you, and every AI feature has a manual alternative. Capterra reviewers note they can reply to Google reviews from inside Cloutly through its Google Business Profile connection.

Asking Questions of Your Review Data

Ask is a natural-language analyst that answers from your own data. A salon owner might ask which stylist got the most five-star reviews last month or what customers complain about most at one location. Cloutly also pulls Google Business Profile performance data into the dashboard, and it offers setup guides for connecting Claude and ChatGPT.

Showing Reviews and Tracking Rivals

Social Proof widgets show reviews on your website, and Cloutly can generate social captions when you share a review. Other features include listings management across Google and Facebook, a team leaderboard, competitor tracking, AI search visibility and an optional website chatbot that captures enquiries.

Running Cloutly Across Several Locations

Multi-location plans let a group or franchise run one program across sites. Each location connects its own review profiles, and the team leaderboard compares locations or staff on reviews collected. Capterra reviewers mention customization for multi-location and franchise networks. A head office can set request wording and timing for the brand, while local managers reply to their own reviews with Draft with AI. Ask and review insights then compare locations, for example which site gets the most complaints about wait times.

A Salon Group Example

A 6-salon hair group connects its booking system. Thirty minutes after each appointment, clients get a text and an email asking for a Google review, with a follow-up two days later if they have not posted. Once they post, the follow-ups stop. Each morning, the group manager opens the inbox, lets Draft with AI write replies in a friendly tone, edits the ones that mention a stylist by name, and sends them. The team leaderboard shows which salon collects the most reviews, and the manager uses Ask to find the most common complaint at the lowest-rated site.

What Owners Still Do

Owners choose timing and wording for requests, send every reply, buy SMS credits and follow up with unhappy customers. They also decide which review site each location should point customers to, which matters for a clinic that wants Zocdoc reviews as well as Google. Cloutly automates the asking; the answering stays a human act with AI help.

Cloutly Plans, Billing and SMS Credits

Cloutly lists single-location and multi-location plans on its plans page. Its help center explains how billing works.

Budgeting for Cloutly

The plan fee is fixed; SMS is the variable. Estimate visits per month, the share of customers with a phone number, and the number of messages per request including follow-ups. A business with 400 visits a month and one SMS plus one follow-up per visit sends about 800 texts, so check the credit rate for your country and keep messages short to stay within one segment. Emoji and smart quotes use more of a segment, according to Cloutly.

Staff time is the other cost. With replies always sent by a person, someone needs time set aside each day to clear the inbox at a busy location, and that time grows with review volume. Draft with AI shortens each reply, and the inbox keeps reviews, texts and DMs in one place, but the habit still has to be built.

Yearly billing saves up to 20%, and the 30-day refund window on yearly plans lowers the risk of committing early. Monthly billing suits a business that wants to test through a busy season first.

Cloutly Compared With NiceJob, Podium AI Employee and IONOS AI Reputation Manager

Small and mid-sized service businesses have several review agents to choose from.

Cloutly’s strengths are breadth of review sites and integrations with salon and fitness software. NiceJob is the natural pick for trades businesses on Jobber or Housecall Pro. IONOS is cheaper and simpler. Podium suits businesses that want reviews and lead messaging in one. A useful way to choose is to list the three review sites that matter most to your customers and the system that records your visits, then check which tool covers both. For a yoga studio on Mindbody that cares about Google and Yelp, Cloutly covers the path end to end. More choices are on our reviews and reputation agents page.

Service Businesses That Fit Cloutly

• Salons and barbershops: Just Cuts and Bishops are named customers, and booking integrations trigger requests.
• Fitness studios: Mindbody and ClubReady integrations connect class bookings to requests.
• Clinics and health practices: Zocdoc is among the supported review sites.
• Real estate offices: Ray White is a named customer, and Zillow is supported.
• Franchise networks: multi-location plans and a team leaderboard support group-wide programs.

Businesses That May Want a Different Review Tool

• Owners who want replies posted automatically: Cloutly keeps a person on every reply.
• Large enterprise brands needing approval chains: Uberall UB-I or SOCi Genius Agents fit better.
• Businesses wanting a full local SEO suite: one Capterra reviewer noted Cloutly is focused on reviews.
• Home service firms on Jobber or Housecall Pro: NiceJob lists direct integrations with those job tools.

SMS, Consent and Setup Considerations

Text messages need consent. Only send review requests to customers who agreed to hear from you, and keep opt-out handling in place. Cloutly continues by email when SMS credits run out, which is useful, but plan credit top-ups around busy periods so requests do not drop to email unexpectedly.

The trial is generous at 14 days with no card, though one Capterra reviewer felt it left out features they most wanted to test. Ask Cloutly which features are in the trial and request a demo of anything missing before buying.

Campaign setup has a small quirk noted by one reviewer: choosing SMS, email or both was not a single step. Check the current setup flow in the trial, since Cloutly’s help center describes SMS being sent alongside email when a phone number is available.

Each review site has its own rules on how businesses may ask for reviews. Cloutly supports 39 sites plus custom links; check the rules of the sites you choose, especially industry sites, before launching a campaign.

Cloutly’s pages say little about security certifications. Businesses in health care should ask how patient data from booking systems is handled before connecting them.

How Cloutly Scores for Review Collection

Cloutly scores 8.5/10 on our scale. User sentiment, integrations and setup score well: 5.0 out of 5 from 8 Capterra reviews, 39 review sites, booking system integrations and a no-card trial. Autonomy is moderate by design, since every reply needs a person. Pricing value and trust score lower because plan prices sit on a separate plans page and public security details are thin.

Cloutly’s choice to keep a person on every reply is a feature for owners who care about tone, and a limit for those who want to step away entirely. Most of its automation sits on the asking side: timing, follow-ups and stop rules run without anyone touching them.

For a salon, studio or clinic that wants more reviews this quarter, the 14-day trial is long enough to run one request campaign and see how many reviews it brings in. Compare the count with the same two weeks last month to judge the lift.

Owners’ Questions About Cloutly

Does Cloutly Have a Free Trial?

Yes. Cloutly offers 14 days free with no credit card. Capterra lists a free trial but no free version.

Does Cloutly Reply to Reviews Automatically?

No. Draft with AI writes a reply in your chosen tone, and you review and send it. Cloutly says nothing is posted without you, and every AI feature has a manual alternative if you prefer to write replies yourself.

Which Review Sites Does Cloutly Support?

Cloutly supports 39 sites, including Google, Facebook, TripAdvisor, Yelp, Trustpilot, Booking.com, Zillow, Indeed, Glassdoor, Capterra, Zocdoc and OpenTable, plus custom links.

How Does Cloutly Charge for Text Messages?

SMS uses credits per message segment, with rates by destination country. When credits run out, campaigns continue by email, and you can top up any time.

Can I Cancel Cloutly Any Time?

Yes. You can cancel any time before your renewal date from the Billing section. Yearly plans can get a prorated refund if you ask within 30 days of purchase.