Felix by Fello

Name: Felix by Fello
Author: Fello

AI teammate that calls, texts and emails a real estate team's database and hands ready contacts to agents.

Custom quoteAI inside sales agent (ISA) for database follow-up and nurture

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Felix by Fello at a Glance

Developer	Fello
Website	fello.ai/felix
Agent type	AI inside sales agent (ISA) for database follow-up and nurture
Best for	Established US real estate teams with a large CRM database of past clients and sphere who lack ISA capacity to follow up consistently.
Not ideal for	Solo agents or new teams with small databases, or anyone needing transparent self-serve pricing or inbound lead routing to humans.
Pricing model	Fello base plan plus a separately quoted Felix add-on
Starting price	Custom quote
Pricing details	Felix add-on price not published; sized by actively worked contacts. Base plans per PricingSaaS (Jul 2026): Starter $165/mo annual, Growth $415/$499, Scale $665/$799, Enterprise custom.
Free plan	No
Free trial	Demo only
Setup fee	Unknown
Channels	Voice calls, SMS, Email
What it does on its own	Runs outreach, follow-up, qualification and nurture on its own; humans take over at live transfer, callback or via Take Over.
Integrations	Follow Up Boss, Sierra Interactive, Zapier (kvCORE, Lofty, CINC, BoomTown, HubSpot and others), RealSynch, Fello API
Platforms	Web
Languages	Not stated
Compliance and security	Vendor describes TCPA consent capture, DNC scrubbing, state call settings and AI self-identification; team stays responsible.
Company HQ	Cleveland, Ohio, USA
Company founded	2021
Agent launched	2026
Details last verified	28 October 2026
Categories	Email & Inbox, Real Estate, Sales & Lead Qualification, Voice & Phone
User rating	No reviews yet

In May 2026 Felix was a beta running with about 20 real estate teams, Inman reported. A month later Fello launched it publicly. Felix is an AI teammate inside Fello’s database platform that calls, texts and emails a team’s existing contacts and passes the interested ones to an agent. It is aimed at established teams sitting on large databases of past clients and sphere contacts that nobody has time to work.

How Felix Works

Felix draws on Fello’s Living Database, which tracks ownership, equity, mortgage, valuation and MLS signals, to decide whom to contact and what to say, according to Fello. Teams do not write call scripts; Felix learns the local market from the team’s website. It sends one-to-one nurture emails, answers inbound calls on a dedicated number, and lets staff search and act on the database in plain language through Ask Felix.

On calls, Felix says it is a digital assistant. When a homeowner wants to talk, it briefs the agent on a separate line and then bridges the call, or books a callback, and logs the handoff in the CRM. Any team member can press Take Over to stop Felix on a contact. Inman reported that the voice runs on ElevenLabs.

Fello has native integrations with Follow Up Boss and Sierra Interactive. Other CRMs, including kvCORE, Lofty, CINC, BoomTown and HubSpot, connect through Zapier or RealSynch.

How Much Does Felix Cost?

Felix is a separate add-on to a paid Fello plan, and its price is not published. Fello’s billing guide says the Sales Agent add-on is sized by the number of contacts actively being worked, and pricing depends on database size. Base plans tracked by PricingSaaS in July 2026 were Starter at $165 a month billed annually, Growth at $415 annually or $499 monthly, and Scale at $665 annually or $799 monthly, with Enterprise on request. A PricingSaaS change log shows Fello added the Felix add-on to its pricing page on June 29, 2026, and made Do Not Call verification part of every plan. Access is by demo; setup fees and trial terms are not stated.

What to Watch Out For

Felix is months old, so there is little independent track record. Inbound calls are not currently transferred to the team. Fello does not list supported languages. It describes consent capture, DNC scrubbing and state-specific call settings, but says the team remains responsible for compliance.

Sources

Key Features

Outbound AI calls, texts and one-to-one emails
Live warm transfer: briefs the agent, then bridges the call
Follow-up cadence driven by equity, mortgage, AVM and MLS signals
Living Database that keeps contact and property records current
Ask Felix plain-language search and actions
Custom name, photo, voice and personality
Take Over button
handoffs and notes logged to CRM
Identifies itself as a digital assistant

Pros and Cons

Pros

Covers voice, SMS and email with live warm transfers to agents
Built on Fello's data layer (equity, mortgage, MLS, ownership) to target likely sellers
Native Follow Up Boss and Sierra Interactive integrations plus Zapier for many other CRMs
Human override ('Take Over') and CRM logging of every handoff
Vendor-cited results such as 121 warm handoffs in 8 days for one team (vendor claim)

Cons

Felix pricing is not published and sits on top of a paid Fello base plan
Only two native CRM integrations
others require Zapier or RealSynch
Inbound calls are not transferred to the team at present
New product (public launch June 2026) with limited independent track record
Language support and setup fees not disclosed

FFelix by Fello