AI Agents for Real Estate
AI agents for agents, teams and brokerages: lead follow-up, AI ISAs, listing marketing and transaction admin.
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AppFolio Realm-X
AI built into AppFolio that answers calls, handles leasing and maintenance requests, messages residents and builds workflows from plain-language prompts.
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Felix by Fello
AI teammate that calls, texts and emails a real estate team’s database and hands ready contacts to agents.
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Lofty AI Sales Agent
A built-in virtual ISA in the Lofty CRM that texts, emails and chats with leads and books appointments.
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Lucy by Rechat
Voice-driven assistant for real estate agents that drafts listing copy, builds property websites, sends market reports and updates CRM records.
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Real Geeks Geek AI
AI texting assistant built into the Real Geeks CRM that engages, nurtures and hands off real estate leads.
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Sierra Interactive Lead Engage (Sierra AI)
AI texting assistant inside Sierra’s CRM that qualifies and nurtures real estate leads for up to a year.
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Structurely (21X)
AI assistant that texts, emails and calls new and old leads to qualify them and book appointments.
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Ylopo AI
AI texting and calling assistant that follows up with real estate leads and live-transfers hot ones to agents.
Key Takeaways
- Most real estate AI agents are add-ons to one platform. Lofty, Real Geeks and Sierra only work inside their own CRMs.
- Structurely, now operating as 21X after a January 2026 acquisition, connects to the widest range of outside CRMs and covers text, email and voice.
- Only Structurely, Ylopo, Felix and EliseAI place or answer phone calls with AI today. Real Geeks lists voice as coming.
- Pricing ranges from a free 10-lead tier (Lofty) to custom quotes, plus platform and setup fees.
- EliseAI serves multifamily leasing and resident communication, not agents chasing buyers and sellers.
Real Estate AI Agents Compared
| Agent | Best for | Channels | Starting price | Setup fee | Works with |
|---|---|---|---|---|---|
| Lofty AI Sales Agent | Lofty CRM users on a budget | SMS, email, web chat | Free (10 leads); $60/mo for 200 leads | None for the add-on; CRM implementation fee reported | Lofty CRM only |
| Structurely (21X) | Keeping your current CRM | SMS, email, voice | $499/mo plus usage credits (reported) | $2,000 to $2,500 (reported) | Follow Up Boss, BoomTown, Salesforce, HubSpot, Sierra and more |
| Real Geeks Geek AI | Real Geeks lead-package buyers | SMS | $49/mo add-on (free with a lead package) | $500 platform setup | Real Geeks CRM only |
| Ylopo AI | Ylopo and Follow Up Boss teams | SMS, voice | Custom quote | Not published ($1,000 to $2,000 reported) | Follow Up Boss |
| Sierra Lead Engage | Sierra CRM teams with big databases | SMS | $199/mo add-on | $500 platform setup on monthly billing; $0 annual | Sierra Interactive CRM only |
| Felix by Fello | Working a large past-client database | Voice, SMS, email | Custom quote (add-on to Fello plan) | Not published | Follow Up Boss, Sierra; others via Zapier |
| EliseAI | Multifamily property managers | SMS, voice, email, web chat | Custom quote | Not published | Yardi, Entrata, RealPage, AppFolio, ResMan |
Prices in US dollars as of October 2026. “Reported” means third-party coverage, not the vendor.
How to Choose a Real Estate AI Agent
Start With the CRM You Already Pay For
On Lofty, Real Geeks or Sierra, the built-in agent is usually cheapest because conversations and stages already sit in your system. On Follow Up Boss, your realistic options are Structurely, Ylopo (if you also use Ylopo’s marketing) and Felix. On HubSpot, Salesforce or GoHighLevel, Structurely is the only agent here with a stated native connection.
Match the Agent to Your Lead Flow
A solo agent with a trickle of web leads can start on Lofty’s free tier or Real Geeks’ $49 add-on. Teams buying hundreds of ad or portal leads need fast response and long follow-up, the focus of Structurely, Ylopo and Sierra. Teams whose asset is a past-client database are who Felix was built for.
Decide Whether You Need Voice
Texting agents are cheaper and simpler. For AI calls with live transfer, the list shrinks to Structurely, Ylopo and Felix (and EliseAI for rentals). A transfer at 9 p.m. on a Saturday only helps if an agent picks up, so plan coverage first.
Check Consent and TCPA Handling
Automated texts and calls fall under the TCPA in the US, so ask how each tool handles consent. Ylopo says it contacts only leads with consent from verified sources and stops calls when someone opts out of texts. Real Geeks limits sends to quiet-hour windows. Fello says it scrubs numbers against the Do Not Call registry, and Structurely says Call AI rings only opted-in form fills. None of this moves legal responsibility off your team, as Fello states outright.
AI ISA vs Human ISA
An AI ISA works around the clock and follows up for months, but it qualifies and hands off rather than closing. A human ISA costs more and keeps set hours, yet handles messier conversations. We break down the numbers in our companion piece on AI ISA vs human ISA costs. For more options, see our full list of AI agents for real estate.
FAQ
What Is the Best AI Agent for Real Estate?
It depends on your CRM. Lofty, Real Geeks and Sierra users should start with the built-in agent, teams on Follow Up Boss or HubSpot should look at Structurely (21X), and property managers at EliseAI.
What Is an AI ISA in Real Estate?
An AI inside sales agent replies to new leads, asks qualifying questions about timeline, budget and financing, follows up for months, and hands ready leads to a human agent by alert, booked appointment or live call transfer.
How Much Does a Real Estate AI Agent Cost?
Built-in add-ons run from free (Lofty, 10 leads) to $199 a month, on top of platforms costing roughly $400 a month or more. Structurely reportedly starts at $499 a month plus credits and onboarding. Ylopo, Felix and EliseAI quote on request.
What Happened to Structurely?
CapStone Holdings acquired Structurely in January 2026, and the company renamed itself 21X on 7 October 2026. It said existing customers would keep their service without interruption.
Can a Real Estate AI Agent Make Phone Calls?
Some can. Structurely, Ylopo and Felix call leads and live-transfer them, and EliseAI answers calls for apartment communities. Lofty, Sierra and Real Geeks focus on text for now.